Connect with us

Hi, what are you looking for?

New Products

Xbox 360 Sales Up 28% in 2009

571006.jpg

Year-over-year growth jumps as Xbox 360 console sales hit 30 million globally and Xbox LIVE community reaches 20 million users

Microsoft Corp. announced that sales of Xbox 360 consoles have passed the 30 million mark globally, with its Xbox LIVE community swelling to more than 20 million active members. After the biggest year in its history in 2008, Xbox 360 achieved the highest percentage growth in hardware sales of any console so far in 2009, up 28 percent over the previous year 1.

The success of the platform can be measured across the business, with Xbox LIVE now considered the world’s largest global entertainment network. Increasing consumer desire to connect with friends, download and enjoy blockbuster movies and TV shows, and extend the life of their favorite games has been the primary driver behind the growth of Xbox LIVE membership and the reason Xbox continues to expand offerings on the platform.

“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”

Over the course of this console generation, U.S. consumers alone have spent $14.5 billion across all categories on Xbox 360 at retail 1. This number reflects strong interest in a comprehensive entertainment offering that includes the ability to connect with others socially and to digitally download entertainment, be it games, TV shows or movies. To date, consumers have downloaded nearly 1 billion pieces of gaming and entertainment content from Xbox LIVE Marketplace, including a broad array of premium high- and standard-definition movies and TV shows from top studios and networks around the world 2.

In addition, Xbox 360 continues to be the platform of choice for the industry’s top games, generating $5.9 billion in sales to date at U.S. retail for third-party publishers, which is more than those of current-generation consoles combined 1. Xbox 360 also leads current-generation consoles in game purchases, with consumers owning an average of 8.3 titles each 1.

Activity on Xbox LIVE, the industry-leading online gaming and entertainment service, surged following the launch of the New Xbox Experience in November 2008. Since that time, the community has recorded a 136 percent increase in new members, TV and movie downloads have more than doubled, and purchases of games, Game Add-ons and more on Xbox LIVE Arcade have increased by 70 percent 2. Xbox LIVE reaches 26 countries worldwide and is now in more homes than any satellite television provider 2. Before the end of the year, the number of Xbox LIVE members will surpass the number of subscribers to the largest cable provider 1. Consumers can expect more exciting announcements from Microsoft next week as Xbox 360 kicks off the Electronic Entertainment Expo (E3), the world’s premier trade show for computer and video games and related products, with its press briefing on Monday, June 1, in Los Angeles.

1 NPD Group Inc.
2 Microsoft internal research

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

McIntosh DS200 Streaming DAC Lifestyle

Digital Music Systems

At $4,000, the McIntosh DS200 is a high-end music streamer with HDMI ARC, TIDAL Connect, and a Quad Balanced 8-channel, 32-bit DAC.

TEAC AP-507 Power Amplifier TEAC AP-507 Power Amplifier

Amplifiers

At $2,199, the TEAC AP-507 power amplifier can be configured for two channel stereo, bi-amp, or bridged.

Bang & Olufsen Beosound 2 Gradient Collection Bang & Olufsen Beosound 2 Gradient Collection

New Products

The Atelier program gives Bang & Olufsen's customers the chance to style their own speakers. The Beosound 2 Gradient Collection gets things started.

Woman wearing Sennheiser HD 505 Open-back Wired Headphones Woman wearing Sennheiser HD 505 Open-back Wired Headphones

New Products

With an open-back design and wide frequency response, the Sennheiser HD 505 wired headphones aim to appeal to audiophiles and gamers.

Rhino Quadio #7 Albums Rhino Quadio #7 Albums

Music

These Quadraphonic albums have been digitized from analog four-track Quad mixes and are now available on Blu-ray discs.

Audio Technica ATH-R70xa In Studio Audio Technica ATH-R70xa In Studio

New Products

Designed for studio applications the ATH-R70xa and R50x provide audio clarity while providing all-day wearing comfort for less than $400.

Gift Ideas?

Super Bowl LIX Gift Guide

Gift Guides

Experience the full impact of Super Bowl LIX in your living room with both a big picture and big sound.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers