Consumer Portable PCs Limit Volume Decline, But Shipment Value Suffers, According to IDC
Worldwide PC shipments fell 6.8% in the first quarter of 2009 (1Q09), about 1.4% better than expected but still the largest decrease since the third quarter of 2001, according to IDC’s Worldwide Quarterly PC Tracker. Although volume declined less than expected thanks to some positive activity in the latter part of the quarter, the Commercial sector and key macroeconomics indicators remain weak.
The growth of Mini Notebook PCs is playing a dramatic role in the market. Mini Notebook PC shipments of 5.7 million in 1Q09 were ahead of expectations, but contributed to a decline of 3.1 million traditional notebooks from a year ago. The impact on shipment value was dramatic, with Mini Notebook PCs contributing $2.2 billion in the first quarter of 2009 while the value of traditional notebook shipments declined by US$8.4 billion from a year ago. Mini Notebook pricing is expected to rise with more robust models, and shipment growth is expected to slow with the release of low-cost, thin-and-light Intel CULV and AMD Congo-based systems this fall. However, the growth of Mini Notebooks to 9.5% of total PC shipments (17.3% of Portables) in 2009 will help drive shipment value down by 17.7% even as volumes decline just 3.2%.
Mature markets saw growth drop significantly in the past two quarters, but are expected to stabilize and improve going forward. The United States and Western Europe outperformed forecasts as consumer demand was supported by strong ASP declines that were accelerated by growth in Mini Notebook PCs. Although 1Q09 was promising, shipments in the United States are still expected to decline by just over 2% in 2009 and see less than 1% growth in 2010. Western Europe saw a limited impact in 4Q08, but saw growth disappear in the first quarter and is likely to see further contraction in 2Q09 before stabilizing — putting 2009 growth slightly below zero while double-digit growth will not return until 2011. Projections for Japan were lowered as 1Q09 activity missed expectations, though we continue to expect low-single digit growth in 2010-2011.
Continuing the trend from the fourth quarter of 2008, emerging markets continue to account for the most dramatic shipment declines. Lack of credit along with continued currency devaluation continued a cycle of shrinking resources for channel financing that severely affected Latin America and Central/Eastern Europe. Canada, along with Latin America and CEMA combined are expecting 2009 to see a decline of more than 13% although the region will see double-digit growth in 2010 as it rebounds from 2009.
In contrast to other emerging regions, Asia/Pacific excluding Japan (APeJ) came in slightly above forecast as government spending funneled money to infrastructure improvements and vouchers to stimulate consumer spending. China in particular fared better than hoped. For the rest of 2009 PC growth should accelerate in APeJ, reaching near 12% for 2010, and leading other regions through the end of the forecast.
“The economic crisis continues to dampen PC demand and force changes in the market,” said Loren Loverde, director of IDC’s Worldwide Quarterly PC Tracker. “Mature regions are navigating the changes better than emerging regions in the short-term as finances remain more liquid, but from 2010 forward emerging regions will have the advantage in both growth and volume. Meanwhile, the concentration of growth in the consumer segment and in evolving categories like Mini Notebooks is quickly raising the stakes of competition.”
“Despite a relatively slow first quarter, industry supply chain checks suggest that the worst is over and we are starting to be more optimistic about volume growth at the end of the year and especially into 2010,” said Bob O’Donnell, IDC’s vice president, Clients and Displays. “New product introductions coming this fall, including low-cost, thin-and-light consumer portables, low-cost Intel Atom-based all-in-ones, and, of course, Windows 7, should provide a spark that helps to push market towards positive shipment growth over the next 12 months.”
PC Shipments By Region And Form Factor, 2008-2013 (Shipments in millions)
* Forecast data
Source: IDC Worldwide Quarterly PC Tracker, June 2009
PC Shipment Growth By Region And Form Factor, 2008-2013
* Forecast data Taxonomy Note: PCs include Desktop, Notebook, Ultra Portable, and Mini Notebook PC and do not include handhelds. IDC’s Worldwide Quarterly PC Tracker gathers PC market data in 55 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.
Source: IDC Worldwide Quarterly PC Tracker, June 2009
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.
Taxonomy Note: PCs include Desktop, Notebook, Ultra Portable, and Mini Notebook PC and do not include handhelds.
IDC’s Worldwide Quarterly PC Tracker gathers PC market data in 55 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.