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VizionWare Selects Marketing Matters as its Public Relations Agency of Record

Agency Supports the Launch of VizionWare’s Breakthrough Audio and Video Digital Interconnect Technology; Plans CEDIA EXPO 2006 Product Launch

AUSTIN, TX — July 10, 2006 — VizionWare, a new Texas-based audio and video digital interconnect manufacturer, today announced that the company has chosen Marketing Matters, a full service integrated marketing communications agency, to develop a strategic communications plan to launch and promote the company’s products.

Marketing Matters will coordinate VizionWare’s official product launch and unveiling at CEDIA (Custom Electronic Design and Installation Association) EXPO in Denver, Colorado, this September. VizionWare’s revolutionary product line features HDMI/DVI digital interconnects that enable a showroom quality audio/video experience in home theaters. The company’s core technology is noise reduction and high performance interconnect extension. This technology is implemented in chips and those chips are embedded into many different types of digital interconnect products, such as cables, adapters, and signal management products.

“We are confident in our selection of Marketing Matters, a company with proven success in all aspects of public relations and marketing campaigns for consumer electronic companies,” stated Larry Woodson, president and chief executive officer of VizionWare. “Marketing Matters’ extensive experience and understanding of the technologies and target audiences for high-end consumer electronic products will ensure that we will be well positioned as a CE industry leader.”

“We understand the importance of a strong marketing and public relations effort,” said Coleen Sterns, president of Marketing Matters. “We are excited about this great opportunity to design an integrated marketing communications campaign that will establish VizionWare as an industry leader and raise the company’s brand awareness to ensure its long-term success.”

About Marketing Matters

Since its inception in 1997, Marketing Matters has been a full service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated multi-page catalog. Marketing Matters also provides custom publishing, full tradeshow and event management, website design and development, corporate identity development, and other services that ensure successful branding and realization of marketing objectives.

For more information about Marketing Matters and its services, visit or contact Coleen Stern at (954) 925-1511 or

About VizionWare

VizionWare has developed the patent pending core digital technology that adjusts “any quality” and ” any protocol” signal to produce a clean, high quality and noise reduced signal. The company is initially offering both HDMI and DVI digital cables and adapters that demonstrate stunning digital signal fidelity independent of reach limitations and video resolution.

VizionWare’s award-winning digital technology delivers several unique technological advances leading to unprecedented improvements to HDMI and DVI digital cables and adapters. These key advances and improvements include pre-emphasis and de-emphasis circuitry, passive and active equalization, enhancing transmission between the source and sink cable ends, Optimal Spectral Diffusion, and pixel clock re-timing.

For more information about VizionWare and its innovative products, please visit or call 512-493-9660.

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