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VIG and Marketing Matters Launch New Magazine: live it up! Essentials for Todays Lifestyles


Sky is the limit for glossy custom-published publication aimed at urban high-rise dwellers who
enjoy high-tech living and luxe amenities

Miami, Florida — January 9, 2007 — Vertical Integrations Group and Marketing Matters today announced the launch of a ground-breaking new custom published magazine, live it up! Essentials for Today’s Lifestyles.

Targeted at urban, high-rise dwellers in New York, South Florida, the Ski Belt region and Las Vegas who enjoy high-rise, high-tech living, fine design and the luxe lifestyle, the glossy magazine will make its debut in June of 2007 and will be published bi-annually.

live it up! is being created and produced by the Custom Publishing Division of Marketing Matters, an integrated marketing communications agency based in Hollywood, Florida, specializing in high-end home goods, for Vertical Integrations Group, a leading Florida-based provider of building integration solution software. live it up! ( will highlight the hottest homes, luxury high-rise condominiums and other high-end developments, focusing on companies and products catering to this community. The magazine will include features, tips and spreads showcasing today’s modern residencies, amenities and home owners for whom high-rise living is a way of life, offering a wide range of interviews, conversations and photos that illustrate this emerging market.

The magazine will be given away at luxury spas, first-class resorts and high-end hotels and delivered to the sales offices of builders and developers — reaching readers who are ready to make a major purchase decision. Additional distribution will include home technology showrooms, design and architect studios, retailers and select industry trade shows.

“live it up! is the perfect publication for Vertical Integrations Group partners looking to reach today’s modern urban dwellers,” said Coleen Sterns, president of Marketing Matters. “Our readers will be wealthy, tech-savvy individuals who have — or who desire — the high-style, high-tech, high-rise lifestyle. Through live it up!, we will show readers the products, style solutions and technologies needed to live that way of life.”

“live it up! is the first of its kind,” said Scott Evans, Vice-President of Vertical Integrations Group. “We are ecstatic to be able to deliver this product and showcase the wealth of talented companies, products and services available to this audience.”

About Marketing Matters

An innovator in custom publishing, Marketing Matters’ Custom Publishing Division creates groundbreaking custom published magazines, supplements and other publications that reinforce brands, educate readers and deliver results. Examples include Electronic Lifestyles, the official magazine of CEDIA (Custom Electronics Design and Installation Association) EXPO, marketing collateral for KEF, AVAD and trade show publication materials for Runco. For more information, visit

About Vertical Integrations Group

Vertical Integrations Group (VIG) is a Florida-based software provider that has developed the world’s most robust neighborhood amenities solution for high-rise buildings, hotels and gated communities. With developments in New York, Florida, the Ski Belt region, Las Vegas, VIG is the largest MDU building amenities software provider in North America. Since its inception the company has focused on providing the highest quality service and solutions, including the innovative software program VertiLinc, for developers seeking to implement the latest amenities for their developments. The founders have been in the software and AV industries for decades. For more information, visit

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