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ValueFirst to represent MVNOs in International Franchise Expo

ValueFirst would be representing the community in Franchise India 2006, the 4th International Franchise Expo. The expo is being organized at Hotel Ashok in New Delhi on 2nd and 3rd of December, 2006.

Franchise India 2006 is the largest franchise show in India, where all the stakeholders associated with the industry can meet on a common platform. The expo will have concurrent events on Franchise workshop, Franchise awards, Franchise exhibition and International franchise conference. The conference would be attended by more than 500 international and national delegates associated with the retail and franchise industry.

The International conference would focus on best practices in franchise and retail industry. ValueFirst would share its experience and expertise in providing enterprise-grade mobile solutions to leading retailers in India. Mr. Vijay Shukla, has been invited on ValueFirst’s behalf to speak in the session on “Retail Technology”. Commenting on ValueFirst’s participation in the conference, Mr. Vijay Shukla said, “With India experiencing a retail revolution, franchise is the buzz word, and retailers would need cost effective technologies which can help them communicate seamlessly with their franchise network”.

ValueFirst is also the only mobile company to be present in the exhibition. “Enterprise MVNO’s like ValueFirst is important link between the retailer and the franchise as it enables these two separate entities to work as partners”, said Mr. Vish Bajaj, CEO of ValueFirst.

ValueFirst will also showcase its Bluetooth capability in the exhibition for the benefit of the marketers and retailers. As the competition in organized retail is getting intense, wowing new customers and retaining existing customers is going to be the biggest challenge of the retailers. Therefore, mobile phones being personal to the user, being present in the mobile phones of the consumer would be a great competitive edge for the retailers. SMS and Bluetooth based mobile marketing solutions are a highly effective medium of gaining the mindshare of the consumer as its direct, personal, interactive and instant.

About ValueFirst
ValueFirst empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes “plug and play” application licensing and hosting. Employing a partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual Network Operator), with a clear focus on SMS mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset. ValueFirst combines signaling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.

Contact Details:
ValueFirst Messaging Pvt. Ltd
B-17, Sector — 32, Institutional Area
Gurgaon – 122 001. India
Tel: +91 124 4042537/8

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