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TigerDirect.com Now Offers RIDATA Brand Products

The Entire RIDATA Product Line Now Available on Leading Internet Retail Site

Diamond Bar, CA–November 7, 2005– Advanced Media, Inc., Ritek USA, manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announced it has entered into an agreement with leading Internet retailer TigerDirect.com. The agreement makes available the entire line of Advanced Media’s RIDATA brand products through TigerDirect.com. Customer support and shipping will be handled by the on-line retailer.

“TigerDirect.com is a leader in the on-line retailing of computers and computer components,” commented Harvey Liu, Advanced Media Inc. President. “It has a well-deserved reputation with consumers and businesses alike for selling only quality products. Having its well trained, knowledgeable staff handle customer questions regarding our RIDATA products will be like our own sales force. TigerDirect.com is an excellent partner to help us achieve our marketing goals.”

The RIDATA™ brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, Double Layer DVD+R, Dual Layer DVD-R, and DVD-RAM optical discs; CompactFlash™, SmartMedia™, MultiMediaCard™, SecureDigital™, CompactFlash PRO, MultiMediaCard PRO, reduced-size MultiMediaCard PRO, 150x MMCplus, 150x MMCmobile, Secure Digital™ PRO, and mini Secure Digital™ PRO flash memory cards, as well as adapters and reader/writers; USB EZ drives; and assorted media accessories.

TigerDirect.com serves the needs of computer users, and is one of the industry’s top computer and computer-product retailers. It has been ranked among the New York Times’ “Top 25 Online Retailers”. It ensures customer security by using the latest 128-bit SSL encryption technology on all orders and transactions involving release of personal information. With over 50,000 items in stock, it offers one of the largest selections of any on-line computer/computer component retailer. It ships all products directly from its state-of-the-art warehouse facility.

RIDATA-branded products are also available at selected brick-and-mortar retailers, through RIDATA distributors, and at other online outlets.

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About TigerDirect, Inc.
TigerDirect, Inc. (a subsidiary of Systemax Inc. [NYSE:SYX – News]) is part of an integrated system of branded e-commerce web sites, direct mail catalogs, and relationship marketing companies selling PC hardware, related computer products and industrial products to consumers and businesses in North America and Europe. TigerDirect can be found on the web at http://www.tigerdirect.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, and DVD-RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK’s commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c)2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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