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Thomas PR Signs New Client: Roadmaster


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Karen Thomas
Thomas PR
(631) 549-7575


Leading PR Firm will Execute PR Campaign for Automotive Accessories & Electronics Company
Melville, NY, February 17, 2006 –Thomas Public Relations, Inc., the leading public relations agency for consumer electronics and technology, announced today that it has been chosen agency of record by Eatontown, New Jersey-based Roadmaster USA Corp., the leading automotive company providing mobile & home audio equipment, auto accessories, and car care products. Roadmaster’s products include VRFM-series of FM modulators, that transmit MP3s wirelessly through the car’s FM stereo and wireless back-up cameras for safe driving. Thomas PR was chosen because of its industry leadership and specialized expertise in public relations for consumer electronics companies, with an over 10-year history of hit PR campaigns for Olympus, Foveon, Concord Camera, Lexar Media, Kidz Gear, SkipJam, Magix and many more.
Headquartered in Melville, NY, Thomas PR is a full service public relations firm highly skilled in new product introductions, media placements, product roll-outs, positioning/branding, trade show PR, press tour and event management. Thomas PR will be responsible for expanding Roadmaster’s visibility through media placements and press relations/branding programs for their new automotive products, including the VRFM9 FM Modulator and Roadmaster Wireless Back-up Camera.

Thomas PR is well-known within the press community for quickly responding to journalist’s requests, “Your public relations operation is the best one I have seen,” Maria Welych, Technology Editor, The Post-Standard. “Thomas PR is amazingly responsive and thorough!”Lynn Kent, Photoshop Elements Techniques said. And NBC-TV said about Thomas PR, “Thomas PR is one of the finest agencies in the business,” John Lentz, NBC-TV.

Clients have said about Thomas PR: “She’s aggressive. She brings results. That’s what it’s all about,” Chris Sluka, Olympus. “Karen more than quadrupled our media presence in a very short period of time – she really delivers the goods,” said Jeff Mandell, Concord Camera Corp. “I have relied on the effectiveness, thoroughness, and professionalism of Thomas PR for over ten years. If you need to launch a PR campaign, the first person and firm I would call would be Karen Thomas at Thomas PR,” said Jack Peterson, Jadoo Power.

Thomas PR’s clients include Fotonation (creators of the PTP-IP wireless standard and other camera technology), Jadoo Power (fuel cell power products), Unibind (office binding systems), Kidz Gear (children’s electronics), Magix Entertainment (popular consumer music, audio, video and photo software), Digital Foci (imaging storage, digital frames, and accessories), MagneticTime (innovative audio voice translations for iPods and cellphones), and The Great Kat (Classical/Shred music creator for the best-selling “Extreme Guitar Shred” DVD and music composer for the new movie “Coming Attractions” with Dennis Rodman and Pat Morita).

About Thomas PR
Founded in 1993, Thomas PR represents the leaders in technology. The company delivers thousands of articles in high-level media and has won over 500 awards for its clients. Thomas PR’s President, Karen Thomas, was recently elected to the board of the leading digital imaging organizations: PhotoImaging Manufacturers & Distributors Association (PMDA) and the International Photographic Council (IPC), a multinational non-profit organization of the United Nations). Ms. Thomas was also named one of “Five People to Watch,” by Newsday. Thomas Public Relations has also won numerous awards for its PR services, including “5 Star Rating” from Positive Image News, “Best Industry Press Conference” from Marketing Computers Magazine, and accolades from PR Intelligence, NextGenelectronics, NTS News and more.

About Roadmaster
Roadmaster USA Corp. is a leading after-market manufacturer of mobile & home audio equipment, automobile accessories and car care products. Roadmaster is one of the largest importers of automotive speakers in the U.S. and is North America’s market leader in 12 volt and DC powered cooling and warming products.

Founded in 1996, Roadmaster USA distributes to mass market, automotive, and home improvement chains, warehouse clubs, and sporting goods chains. Its product line includes affordable, high quality 12V accessories, portable electronics, home electronics, lighting accessories, car care products, and many other products under a variety of brand names, including Thermos, Roadmaster and VR3. See for more info.

For more information, contact Karen Thomas, Thomas Public Relations, 734 Walt Whitman Rd #206, Melville, NY 11747 (631) 549-7575 email: web site:
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Thomas PR is a registered trademark of Thomas Public Relations, Inc.

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