Connect with us

Hi, what are you looking for?

New Products

Teen Electronics Market Overlooked

Yankee Group Reveals Major Disconnect Between Consumer Electronics Manufacturers and the Teen Market; Online Experiences and Peer Acceptance Influence Teen Adoption Trends Over Price and Availability of Services

Yankee Group today revealed a big discrepancy between the market for products directed at teens and the growth in popularity of social networking among teens. This makes consumer electronics marketed to teens a difficult proposition–especially if the class of devices is not already popular among a teen’s friends. For teens, their online experiences are more important than the electronics or devices they use to access the internet.

According to the recently published Yankee Group Report, Corporations Just Don’t Understand: Why Some Products Fail While Social Networks Thrive for Teens, teens’ interest in highly popular online social networks such as MySpace does not necessarily translate into their propensity to purchase highly connected consumer devices aimed at the teen market. According to the Yankee Group Anywhere Consumer: 2007 US Teens and Technology Survey, although teens are interested in mobility and access to the web when away from their home computer, today’s teens are still not choosing mobile/wireless access as their first choice to access the internet.

“Although teens show a strong potential to be Anywhere Consumers, their need for social acceptance trumps their desire for connectivity and thus makes them device reluctant leaders,” said Jennifer Simpson, senior analyst in Yankee Group’s Consumer Research group. “In today’s global connectivity revolution, companies targeting teens must understand the specific needs of the teen Anywhere Consumer™ as well as find approval among the collective thought of teens to garner attention and penetration of this demographic group.”

At its core, teen online behavior shows that online activities are device neutral. A device may be the physical delivery mechanism for online activities, but teens are not as attracted to this class of teen-targeted devices as much as they are by online experiences, which allow them to interact with their friends and share their experiences among their peers. To round out the look at this subject, Simpson’s report further examines teen behaviors online, participation in communities and teen’s interest in creating and consuming user-generated media to help consumer electronic manufacturers successfully target this demographic.

YANKEE GROUP (http://www.yankeegroup.com)
The people of Yankee Group are the global connectivity experts™–the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Meze Audio Liric II Closed-back Headphones

Over-Ear Headphones

Meze's LIRIC 2nd generation closed-back audiophile headphones deliver a very impressive upgrade over the original.

Sony ULT WEAR Wireless Headphones Black Sony ULT WEAR Wireless Headphones Black

Reviews

Fans of big bottom end bass response in headphones will definitely want to check out Sony's new ULT WEAR.

Westone Audio AM PRO X20 IEM Westone Audio AM PRO X20 IEM

Earbuds & In-Ear Headphones

At $399, Westone's dual driver IEM feature ambient pass-thru listening to help musicians hear the audience and other performers on stage.

Sony-ult-field-1-featured Sony-ult-field-1-featured

Reviews

Sony's smallest speaker with ULT Power Sound, the ULT Field 1 packs a punch in a portable package.

Master & Dynamic MW09 True Wireless ANC Earbuds Black Master & Dynamic MW09 True Wireless ANC Earbuds Black

Earbuds & In-Ear Headphones

With some mild EQ adjustments, Master & Dynamic's MW09 are the best sounding wireless noise cancelling earphones we've heard to date.

Final UX2000 Wireless Headphones in Black and Cream Final UX2000 Wireless Headphones in Black and Cream

Reviews

There is a surprising amount to like in Final's wireless noise cancelling headphones which are now on sale well below $100.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers