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Sunfire and Industry Guru Bob Carver Join ELAN TRIO 2007 Summit

Dealers to Benefit from Focused Time With Sunfire through Product Demos, Classes
and In-Person Audience With Legendary Sunfire Founder

LEXINGTON, KY – ELAN Home Systems, a leading manufacturer of award-winning Multi-Room audio/video and home control systems, announced today that close sister-company Sunfire Corporation, an innovative designer and manufacturer of high-end audio/video components, home theater solutions, and subwoofers, will actively participate in the company’s upcoming TRIO 2007 Dealer Summit. The announcement was made today by Bob Farinelli, ELAN’s President and CTO and President of Sunfire Corporation.

Sunfire and ELAN are particularly close sister-companies, as they share Sales and Support organizations, and often combine their marketing efforts when appropriate to benefit Dealers they have in common. Sunfire’s participation in ELAN’s 2007 TRIO Dealer Summit will include new product and live home theater demonstrations throughout the gathering. Also, Sunfire will present fundamental and relevant courses on luxury and high-performance product selling.

“The value of merging the ELAN and Sunfire’s powerful resources lies in the resulting technologies, programs and efficiencies created, all of which benefit to our mutual Dealers. TRIO is the perfect place to see how our two Companies are maximizing the synergy live and in action together. At this exciting forum our Dealers will experience the combined magic of whole-house audio/video and high-performance theater that this unique partnership offers,” stated Mr. Farinelli.

As an added bonus, Sunfire founder and industry guru Bob Carver will be on hand at TRIO, participating at the end of every Sunfire class with live “Q&A”. Mr. Carver will also be available on-site throughout the event to meet and interface, one-on-one, with Dealers, sharing his experiences from his storied, thirty-five year career. In addition, Sunfire plans to host a special, limited photo session with Bob at TRIO, which promises to be a hit with the Dealers.

“It is an especially great honor to have Bob Carver join us, as one of the most celebrated figures in the history of audio. Having him at the Summit to share his unparalleled industry knowledge will prove to be one of TRIO’s great highlights this year,” added Mr. Farinelli.

A legendary audio engineer, designer, inventor, and all-round innovator, Mr. Carver founded such legendary brands as Phase Linear and Carver in addition to Sunfire. Throughout his career, he has earned the respect of the audio industry and peers with his ground-breaking ideas and unique design approach. Educated as a physicist and engineer, while still in college he built his first audio amplifier — in a Folger’s coffee can! Today, he continues his passion for design as the Sunfire’s Chief Technology Officer.

Mr. Carver commented, “I am delighted to have the opportunity to be a part of such a great event as TRIO. Like my amplifier designs, the relationship between ELAN and Sunfire is powerful and I am looking forward to sharing my decades of knowledge with the industry’s finest specialty dealers and installers.”

Mark Weisenberg, General Manager for Sunfire, noted, “Without a doubt, Bob Carver is one of the most innovative and prolific product designers of all time. His ideas have revolutionized the audio and home theater industries. Sunfire is proud to be a part of TRIO and I know Bob is excited to be participating in such a dynamic event.”

ELAN and Sunfire leverage and share technologies, wherever synergistic, in order to best serve their Dealers and present them with the best in state-of-the-art audio and home theater product offerings. In addition, the two companies share the same Sales and Customer Service team, and are combining other teams as appropriate sense to benefit ELAN Dealers, create efficiencies and streamline activities.

The TRIO 2007 Dealer Summit is an exclusive event that will bring together more than 375 of ELAN’s top Dealers, VIA! Integration Partners, Sales Reps and Members of the Media at the Marriott Griffin Gate Resort in Lexington, Kentucky, May 17-19. Attending Dealers will benefit from a wide variety of programs that offer an incredible amount of valuable information that is pertinent to their businesses and from exposure to new solutions and best practices. The event is specifically designed for Business Owners, Salespeople, and Installation Managers, all of whom can expect to experience and enjoy an electrifying, action packed program over the span of just couple of days.

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The theme of this year’s event will be “Wired and Inspired” and will explore getting Dealers better “wired” in with each other. Dealers will share broad and diverse knowledge and experience in order to enhance the overall group intelligence and ongoing success. Attendees will return home “inspired” by presentations that motivate and encourage new ways of thinking for their companies. TRIO 2007 highlights will include prominent Keynote Speakers, nightly networking receptions, advance previews of new products and software, and opportunities to offer direct feedback on ELAN’s product process, one-on-one meetings with ELAN staff, as well as first-class entertainment.

Sunfire will join an impressive list of other participating ELAN VIP integration manufacturer partners including Lutron Electronics, the world’s leading designer and manufacturer of lighting controls, and Middle Atlantic Products, a leading manufacturer of engineered mounting solutions, Vantage Controls, a leading company in the home automation and lighting control industry, Aprilaire, an industry leader in developing and manufacturing quality HVAC solutions and products, and sister company, Gefen, Inc., the connectivity solutions provider for professional quality audio / video systems plus EH Publishing, the information leader and resource for the electronic home industry.

About Sunfire Corporation:
Based in Snohomish, Washington and founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard. Still very much involved, Bob Carver serves as Sunfire’s Chief Technical Officer. Dedicated to improving the state of the art in audio processing for home theater, Sunfire’s numerous patented technologies represent over 35 years of scientific research culminating in several industry firsts. Innovative patents include the Tracking Downconverter power supply used in the company’s acclaimed, award-winning subwoofers and amplifiers, as well as the High Pressure, High Back-emf technology also used in its subwoofers.

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award-winning Multi-Room audio/video and home control systems. Based in Lexington, KY, the company’s systems were the first to integrate audio, video, phones and third-party products to create a seamless, easy-to-use “whole house” experience. The company’s unique products provide complete lifestyle, feature-rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. Both ELAN and Sunfire are part of Linear’s Home Technology Group. To learn more, visit

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, KY. VIA! is a registered trademark of ELAN Home Systems, LLC. All other trademarks are property of their respective owners.

Press Contacts:

Cat Fowler
ELAN Home Systems
Lexington, KY
t) 859-422-7161
f) 859-268-2132

Steven Style
The Steven Style Group
New York, NY
t) 212-465-1290
f) 212-465-1299

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