Four-City Event Tour to Launch New PlayStation3 Game Demonstrates the Potential of Alternative Content
Sony is joining forces with movie theaters across the country to create a unique series of multi-player gaming events that highlight the potential of “alternative content” as an additional revenue source for exhibitors during non-peak times.
To support the release of the PlayStation3 title UNCHARTED 2: Among Thieves™, Sony Computer Entertainment of America and Sony Digital Cinema Solutions and Services are producing four exclusive “sneak peek” events. Attendees will have the chance to play UNCHARTED 2 on the big screen, powered by Sony Electronics 4K digital cinema technology, which provides image resolution four times greater than high-definition consumer televisions.
“Sony 4K digital cinema technology delivers an enhanced viewing experience unlike anything seen in theaters before,” said Mike Fidler, senior vice president of Sony Electronics’ Digital Cinema Solutions and Services Group. “But it also offers exhibitors additional programming options from alternative content such as gaming events, simulcasts, pre-recorded concerts, and sporting events, to maximize a movie theater’s profitability and fill auditoriums during non-peak times.”
As the move to digital cinema continues, exhibitors across the United States are increasing their menu of services and amenities to elevate the theater-going experience, turning theaters into “digital entertainment destinations.”
According to Fidler, this type of in-theater gaming event gives gamers and movie-going consumers an unprecedented out-of-home experience.
“As a total entertainment company, Sony is able to draw upon resources across its professional, consumer and content groups to create diversity and value for consumers and a practical solution for exhibitors,” Fidler said.
The events take place at the select theaters listed below and feature: a live, big screen demo by Naughty Dog team members giving you the inside track on tips & tricks. Also includes: gift bag, raffle entry and a Multiplayer Tournament that gives you the chance to win lots of great prizes, including the UNCHARTED 2: Among Thieves Fortune Hunter Edition.
Get into this “sneak peek event one of two ways… Win it from a local radio station or purchase one of 120 tickets from the theaters’ box offices.
| DATE | TIME | LOCATION |
| October 5 | 6:00 pm | Landmark Embarcadero San Francisco, CA (VIP Event – Invite Only) |
| October 6 | 6:00 pm | Landmark Embarcadero San Francisco, CA (General Audience) |
| October 5 | 6:00 pm | Muvico Theater Rosemont, IL (VIP Event – Invite Only) |
| October 6 | 6:00 pm | Muvico Theater Rosemont,IL (General Audience) |
| October 5 | 6:00 pm | Muvico Theater Thousand Oaks,CA (VIP Event – Invite Only) |
| October 6 | 6:00 pm | Muvico Theater Thousand Oaks,CA (General Audience) |
| October 5 | 6:00 pm | Lincoln Square Cinemas Bellevue, WA (VIP Event – Invite Only) |
| October 6 | 6:00 pm | Lincoln Square Cinemas Bellevue, WA (General Audience) |
