Sony NW-E Series of Walkman Players Announced

Latest Walkman Players Add a Splash of Color and Stamina to Your Digital Music Experience.

Sony unveiled a line of flash-based, digital music players that combine style and exceptional battery power. The new NW-E Series of WalkmanA players comes in six different colors (pink, lime green, blue, violet, silver and black) to satisfy even the savviest fashion tastes.

Equipped with a long, reliable battery life, the latest Sony Walkman player allows you to enjoy up to 28 hours of listening at full battery capacity. The quick-charge feature, which can provide up to three hours of playback for only three minutes of charging, works wonders for fast-paced lifestyles.

Though compact, the players can store up to 1,350 songs on the 2GB model, 685 songs on the 1GB model and 340 songs on the 512MB model at 48kbps. A built-in FM tuner lets you listen to your favorite radio stations and remembers the most visited stations so you can easily and quickly find them.

“The new Walkman player is a great choice for people getting introduced to digital music,” said Mitch Li, digital audio product manager at Sony Electronics. “By offering the player in an assortment of bright, vibrant colors, you can personalize your music experience.”

To simplify the music management process, these new devices support AAC (non-DRM), MP3, WMA (non-DRM), and ATRACA music files. They are compatible with the Sony CONNECTa¢ online music service and include SonicStageACP software to import, manage and transfer music collections.

Equipped with a built-in 2.0 compatible USB connector, you can link directly to a PC for faster charging and information transfers. In addition to storing music, the players can also be used as a mass storage device for saving data.

For additional flexibility, the new Walkman player’s distinctive one-line OEL (organic electroluminescence) display accommodates both left-handed and right-handed users alike. With its ability to rotate the orientation of the display, track and title names, the time and date, plus other information can now be viewed how ever you prefer.

The devices come with black or white earbud headphones. To enhance the sound, you can set the equalizer to match the type of music you are listening to (jazz, pop, heavy or custom) or simply turn it off.

Pricing and Availability

The latest Walkman music players come in three different capacities:

• The NW-E002F player has a total capacity of 512MB, comes in blue and will cost around $70;
• The NW-E003F player has a total capacity of 1GB, comes in silver and pink and will cost around $100; and
• The NW-E005F player has a total capacity of 2GB, comes in black, violet and lime green (exclusively at Sony Style stores) and will cost around $130.

The players will be available in August at www.sonystyle.com, in Sony Style retail stores nationwide, and at authorized dealers across the county.