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Sony Ericsson W580i Walkman Cell Phone Announced

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New Slim-Slider Device Rocks into Retail Outlets Nationwide

The complete mobile music experience has arrived in the U.S. with wide availability including AT&T stores, regional operators and national retailers in the form of the new Sony Ericsson W580i Walkman phone. As an affordable, stylish mobile phone in a slim-slider design and created with music lovers in mind, the W580i is packed with the advanced Walkman 2.0 media player, hidden 2.0 mega pixel camera, mood lighting and exciting new multimedia and fitness features.

Starting in October, the W580i will be available nationwide at AT&T stores. It can also be purchased today through AT&T’s Website and at participating retail channels including Best Buy, RadioShack and Amazon.com with AT&T wireless service. In addition, the W580i is offered at other regional mobile operators throughout the country and other online outlets such as SonyStyle.com. To match anyone’s own style, the W580i comes in an array of cool colors such as Style White, Urban Grey and Boulevard Black.

Appealing to the hearts of music lovers is Shake Control, a new feature exclusive to the W580i. Consumers can navigate the W580i’s simple Walkman menu to select and play tracks, or use Shake Control which provides the power to skip through songs with a quick flick of the wrist, jumping to a random song in shuffle mode or the next song in an existing play list. With a strong focus on fitness, the phone also comes equipped with a pedometer, stopwatch and calorie counter to help the health conscious stay on track.

“Sony Ericsson’s Walkman phone line continues to redefine the mobile music experience with eye-catching, innovative devices at every price point,” said Karen Morris, Head of Marketing for Sony Ericsson Mobile Communications, North America. “Already, the W580i has received rave reviews for the all-around high quality of its design, ease of use and Shake Control, which is an effortless way to control and play your music. With nationwide availability through AT&T and other retailers, music lovers today have an affordable way to enjoy their music on the go, but can also take advantage of the phone’s high-quality camera, fitness and multimedia features.”

W580i Walkman Phone At-a-Glance
Sony Ericsson loaded many innovative features into the W580i, but as with its other Walkman phones, it doesn’t compromise call quality to accommodate the extras.

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  • Slim, slider design (approximately 0.5 inch thick) and lightweight (approximately 3.3 oz.)
  • Designed for music experience with dedicated Walkman player, volume and skip track keys for easy track control and Walkman 2.0 media player for managing and organizing music
  • Multiple formats, including WMA, MP3, AAC, AAC+, e-AAC+
  • Memory Stick Micro™ (M2™) support (up to 4GB) (Please note: not all Walkman kits include Memory Stick™ bundle)
  • Bluetooth stereo (A2DP) support so you can enjoy your tunes wirelessly
  • Integrated FM radio with search function and RDS
  • Disc2Phone software to easily transfer songs from you PC to the W580i (not offered by all operators or retailers and downloadable by visiting Sony Ericsson’s web site)
  • Music recognition applications such as Sony Ericsson’s TrackID™ or AT&T’s Music ID recognition application.
  • Up to 20 hours of music playback and up to 9 hours of talk time(a)
  • 2.0 mega pixel camera
  • Mood lighting to indicate incoming calls and other activities
  • Pedometer functionality with calorie counter application, and step counter
  • Push e-mail support to keep in touch on the go(b)
  • 3D Java™ Gaming capability
  • Large 2.0″ TFT screen
  • Quad-band Edge (850/900/1800/1900) phone for global roaming(b)

For AT&T-specific product details, please visit http://www.wireless.att.com.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Legal
1) Facts and features may vary depending on local variant.
2) Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.
3) Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.
(a) Battery performance may vary based on network and phone usage. Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games.
{b) Compatible wireless service required for some features. Additional charges may apply. See service provider and rate plan brochure for details.
(C) 2007 Sony Ericsson Mobile Communications Inc. (USA). All rights reserved.

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