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Sony DSC-WX50 and DSC-WX70 Cyber-shot Digital Cameras

Sony announced the traditionally designed W series Cyber-shot DSC-WX50 and DSC-WX70 digital cameras, each featuring a high-resolution “Exmor R” CMOS sensor and an improved BIONZ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2-megapixel “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

Sony DSC-WX50 Cyber-shot Digital Camera - back
DSC-WX50

Sony DSC-WX70 Cyber-shot Digital Camera - back
DSC-WX70

Each new Cyber-shot camera features a new “Extra High Sensitivity” technology, which minimizes unwanted noise in low-light shooting conditions. For consumers who want to get closer to their subjects without losing quality, these new models have “Clear Image Zoom” technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.

Sony DSC-WX70 Cyber-shot Digital Camera
DSC-WX70

The WX70 and WX50 cameras also offer image stabilization during video and still shooting. Using technology borrowed from the Sony Handycam lineup, the “Optical Steady Shot Active Mode” drastically reduces blurring caused by camera shake while on the move. Both models can shoot video in Full HD resolution.

Additional notable features of the new lineup include nine “Picture Effect” options for expanded creativity, “Dual Record” capabilities, 3D shooting modes (3D Still Image, 3D Sweep Panorama and Sweep Multi Angle), fast shooting speeds (10 fps burst mode) and more.

Pricing, Availability and Specifications
Both models will be available March 2012.

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DSC-WX50 DSC-WX70
MSRP $199.99 $229.99
Colors silver, black silver, black, pink, violet and white
Sensor 16.2 MP “Exmor R” CMOS sensor 16.2 MP “Exmor R” CMOS sensor
Screen 2.7-inch LCD screen 3.0-inch 921k dot LCD touch screen
Lens 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
Low Light “Extra High Sensitivity” technology enhances low-light shooting capabilities “Extra High Sensitivity” technology enhances low-light shooting capabilities
Shooting Captures 12 MP equivalent still images while shooting video via “Dual-Record” Captures 12 MP equivalent still images while shooting video via “Dual-Record”
Movie Shooting Full HD Movie Shooting capability (1920×1080/60i) and Optical SteadyShot Active Mode Full HD Movie Shooting capability (1920×1080/60i) and Optical SteadyShot Active Mode
Picture Effects 9 total “Picture Effects” options, allowing for creative, custom styled photographs 9 total “Picture Effects” options, allowing for creative, custom styled photographs
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