Connect with us

Hi, what are you looking for?

New Products

Sony Introduces BRAVIA LCD HDTVs

Sony Redefining Television Again With Introduction of “BRAVIA” LCD HDTVs

NEW YORK, Aug. 22, 2005 – Sony Electronics today introduced a new sub-brand for its line of high-definition LCD TVs with an unveiling of a right field sign at Yankee Stadium before the New York Yankees – Toronto Blue Jays game.

From this point forward, Sony high-definition flat-panel LCD TVs in North America will carry the BRAVIA logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26- to 40-inches.

The 2005 sponsorship arrangement with the Yankees also includes designating Sony as the official LCD TV of the team.

BRAVIA, short for “Best Resolution Audio Video Integrated Architecture,” is affixed to Sony’s latest LCD flat-panel product line, including soon to be announced models.

The designation also highlights Sony’s pedigree in overall picture performance and quality.

“I’m confident that BRAVIA will become as important and recognized as Sony’s Trinitron brand,” said Dick Komiyama, president and chief operating officer for Sony Electronics. “Consumers look to Sony for leadership in television and BRAVIA signals a completely new tradition – it is the culmination of 36 years of innovation and expertise in TV. Teaming BRAVIA and the New York Yankees is a winning combination”

With the launch of the new sub-brand, Sony is commencing a comprehensive advertising/promotion campaign that reinforces Sony’s HDTV leadership and advanced technology. Additionally, Sony recently launched the sony.com/HDTV consumer education web site that aims to demystify consumers’ confusion surrounding high-definition technology.

Sony LCD TVs can be found at SonyStyle stores across the country, at www.sonystyle.com or authorized Sony dealers.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Bang & Olufsen partners with TCL for premium sound in TCL TVs.

New Products

The premium audio brand has inked a 6 year deal to bring "Audio by Bang & Olufsen" to the number 2 TV maker in...

JBL Stage 2 Loudspeakers (2024 models) in Latte JBL Stage 2 Loudspeakers (2024 models) in Latte

New Products

With 75 years of experience in both professional and home audio, JBL has a storied tradition in audio innovation, which bears out in their...

JBL MA Series A/V Receivers for 2024 JBL MA Series A/V Receivers for 2024

A/V Receivers & Preamp/Processors

JBL's new line of A/V receivers are priced from $399 to $1,599. Which model is right for you?

Blok Stax 2g Modular Equipment Racks Blok Stax 2g Modular Equipment Racks

A/V Furniture & Accessories

Blok delivers modern and stylish ways to showcase audio and home theater gear with new Stax 2G Shelf Collection.

Kaleidescape Strato V 4K Movie Player with Dolby Vision Kaleidescape Strato V 4K Movie Player with Dolby Vision

New Products

The company's new player can store up to 10 reference quality 4K movies without the need for additional storage and also adds support for...

Steinway Lyngdorf Model C Loudspeakers Front Pair Steinway Lyngdorf Model C Loudspeakers Front Pair

Floorstanding Speakers

Steinway Lyngdorf's new Model C MK II loudspeaker system claims flagship level performance within a smaller, space-saving design.

Gift Ideas?

Amazon Prime Day is July 16-17, 2024

Daily Deals

Amazon Prime Day is a two-day shopping sale on July 16th and 17th offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers