Sharp to Release 65-inch and 52-inch THX Certified AQUOS LCD Displays in the
Japanese Market
SAN RAFAEL, Calif., Sept. 5, 2007 – THX Ltd., the leading provider of technologies,
certification programs and quality assurance standards for the entertainment industry,
has partnered with Sharp to introduce the world’s first THX Certified LCD high definition
(HD) televisions. The Sharp T Series, which includes the Sharp LV-65TH1 and LV-
52TH1, has been designed and tested to meet the THX standards for exceptional video
quality and peak playback performance. Sharp is introducing the T Series LCDs through
premium audio-video retailers in Japan.
THX testing and certification ensures that the Sharp LV-65TH1 and LV-52TH1 present
all HD and standard definition video at maximum resolutions with the best possible color
and light levels. To further perfect the HDTV experience, each LCD features THX Movie
Mode which is designed to recreate the cinema experience in the home. This video
setting calibrates the display’s gamma, luminance, color temperature and other settings
for the best possible playback of movies on DVD, Blu-ray, HD-DVD and broadcast
television. With just a push of the button, Sharp customers can access the THX Movie
Mode and experience a more immersive entertainment experience in their living rooms.
“Since its launch, the THX Display Certification program has certified high-end products
such as the TiVo Series3, Runco and Vidikron displays and projectors. It is with great
pleasure that we announce THX certification of the Sharp LV-65TH1 and LV-52TH1 LCD
displays,” said Robert Hewitt, vice president of sales at THX. “Our program sets the bar
high for HDTV picture quality. We are confident that THX certification will become a key
differentiator and help further communicate Sharp’s commitment to superior
performance.”
During the certification process, THX worked with Sharp engineers from early design
concept to product rollout. THX engineers put the Sharp LV-65TH1 and LV-52TH1
displays under rigorous testing methods and analyzed the products in both laboratory
and home theater environments.
Testing and certification of the Sharp LV-65TH1 and LV-52TH1 displays was divided into
two main areas; device performance and video signal processing. The device
performance tests are measured according to industry standard guidelines and include
in-depth analysis of display uniformity, luminance and color levels and resolution. By
contrast, the video signal processing tests are defined by THX and include a complete
review of each display’s scaling, deinterlacing and overscan capabilities.
ABOUT THX LTD.
Born out of George Lucas’ vision to improve the movie-going experience, THX is a
driving force in cinema, post-production, car audio and home entertainment. THX is
dedicated to developing new ways to make the creation, delivery and presentation of
entertainment content more efficient, more powerful and more enjoyable. Today, the
world’s premier commercial cinemas, post-production studios, car audio systems and
home entertainment products incorporate THX technologies and have achieved the
coveted THX Certified status. For more information, visit www.thx.com.
THX MEDIA CONTACTS:
Graham McKenna
PR Manager
THX Ltd.
415-492-3900
gmckenna@thx.com
Sunok Pak
Hill & Knowlton (for THX Ltd.)
415-281-7129
sunok.pak@hillandknowlton.com
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