Seiko Instruments Launches New Smart Label Printers

New Products Make Creating Labels, Name Tags, Bar Codes & Badges Quick, Efficient And Cost-Effective

New Models Feature Stylish, Sleek Design and Add Support for Mac Users

London, England — September 5th, 2005 — Business and home/office products supplier Seiko Instruments, the pioneer of the one-label-at-a-time “smart” printer, is expanding its flagship line with three stylish new additions. The new products offer full-functionality, single label printing at comparable or lower price points than competitive offerings. Seiko Instruments’ new SLP 410, 420 and 430 Smart Label Printers feature a sleek, new, attractive design and support Mac users, for the first time.

“Building on the ease-of-use of their earlier counterparts, Seiko Instruments’ new Smart Label Printers are ideal for a variety of applications around the office or at home,” Dennis Cox, director of sales and marketing, Business and Home/Office Products Division, Seiko Instruments, said. “And with several of the top technology and consumer electronics distributors and resellers on board, administrative staff in all disciplines and industries can take advantage of all the features, within easy reach, right at their desks.”

Seiko Instruments Smart Label Printers (SLPs) allow the user to create one label at a time for envelopes, files, storage boxes, floppy or Zip disks, video cassettes, 35 mm slides, bar codes and a variety of other office and home applications. The new desktop printers, which have a small footprint, also make great nametags and ID badges for trade shows, conferences, parties and other business or social events.

Administrative personnel in virtually any professional setting, from small businesses to large corporations, and across many vertical industries — healthcare/medical, legal, accounting, banking/finance, government, hospitality, education and real estate — will find using Seiko Instruments SLPs convenient. Fitting neatly on the desktop, within reach of the user, there is no need to walk to a centralized printer. Because one label can be created and printed on an as-needed basis, costs are kept down, the process is efficient and there are no wasted sheets of labels. Direct thermal printing technology also eliminates the need for expensive inks, ribbons or toner. For those in larger office environments who prefer to hook the printer up to the company network, each SLP is equipped with a USB and serial connection built-in.

Each Seiko Instruments printer comes complete with Smart Label Software for fast, easy production of custom labels. A variety of fonts and graphics can be added. In addition, customized formats, complete with company logo and a post office-approved bar code, can easily be prepared.

Address labels are easy to produce. The SmartCapture feature lets the user instantly “grab” an address or other text from standard desktop computing applications, such as Word, Act!, Goldmine, Palm Desktop and Outlook. No typing is required. Just a single mouse click, and the information is sent to the printer.

Operating System Compatibility
Seiko Instruments Smart Label Printers are compatible with Windows 2000, Windows XP, Mac OS 10.2 and higher, Power Macintosh G3/G4 and iMac, making printing labels from virtually any Windows or Mac application quick and easy.

Pricing, Availability & Distribution
The new Seiko Instruments Smart Label Printer models will be available in the UK from July onwards. VARs, integrators and resellers can place orders through leading national computer products distributors, such as Ingram Micro. They will also be available from leading mail order and online dealers, such as Misco, PC World Business and Dabs.com. The SLP 410 will sell for an estimated street price (ESP) of £62.30; the SLP 420 for £78; and the SLP 430 will carry an ESP of £108. These prices include VAT.

About Seiko Instruments
Seiko Instruments’ Business and Home/Office Products Division produces end user products designed to enhance productivity in small business, home office and a variety of industry settings. The company’s products are sold through computer dealers, office and computer superstores, mail order and online catalogues in Europe, the Americas, Australia and South Africa. For more information, visit the company web site at www.siibusinessproducts.com.