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SCOTTEVEST/SeV expands line of TECHNOLOGY ENABLED CLOTHING-TEC

click here to read html version: http://www.scottevest.com/htmlemail/tshirt_press_release/email.htm

SCOTTEVEST/SeV EXPANDS LINE OF TECHNOLOGY ENABLED CLOTHING-TEC


INTRODUCING SeV PERFORMANCE T-SHIRT – Performance Clothes Designed for iPods and Cell phones

KETCHUM, IDAHO –June 7 , 2006 — SCOTTEVEST, INC , (SeV) announces its latest product line from its patented system of Technology Enabled Clothing-TEC, the SeV Performance T-Shirt (see Flash Demo). The new line of t-shirts is the ultimate in active wear: a t-shirt that allows you to transport your digital music player or cell phone hands-free, while providing easy access to your device’s headphones through a patented Personal Area Network. The t-shirt is constructed with performance fabric from 3M which repels moisture for comfort.
“If you listen to tunes on your iPod while working out, or need an easy way to carry your cell phone on a hot day, the SeV Performance T-Shirt is the answer,” commented Scott E. Jordan, SeV CEO and Founder . Steve Wozniak, co-founder of Apple, commented “the SeV is the perfect accessory for your iPod.” (Read Press Release about SeV Spoof inspired by Steve Wozniak, click here.)

“Over the past six years, the growth and interest in SeV’s Technology Enabled Clothing-TEC line has exploded.” Jordan continued, “From general users, to absolute technophiles, consumers have grown to depend on SeV’s products to address challenges brought about by today’s active and technology-focused lifestyle.” In fact, companies such as Nike, Burton, Columbia and Spyder have recently announced plans to follow the trends set first by SeV over 5 years ago.

SeV, however, is still the only company offering a full line of patented clothing designed for your digital lifestyle. The SeV Performance T-Shirt incorporates the patented Personal Area Network, as well as these features (click here to see flash demonstration of features):

A proprietary Weight Management System with an ergonomically designed pocket that holds most digital devices such as an MP3 player, mobile phone, PDA, etc., without stretching or weighing down the neckline;
For added comfort, the pocket is lined with special fabric, which helps hold its shape and prevent chafing;
A hidden loop manages ear bud wires; and
The long and short sleeve t-shirts are constructed of 3M Quick Dry material, which draws moisture away from your body, keeping you drier, cooler and more comfortable.
SeV products are available at www.scottevest.com and select retailers and catalogs, including Hammacher Schlemmer, Magellans, Brookstone (coming soon), Amazon, Travelsmith (coming soon), COMPUSA, and the International Spy Museum . The SeV Performance T-Shirts (currently available in black, with more colors on the way) retail for $29.99-$34.99.

PRESS CONTACT:
Scott Jordan sjordan@scottevest.com 208-727-6700

High resolution images can be download here

About SCOTTEVEST/SeV and Technology Enabled Clothing – TEC
Founded in 2001, SCOTTEVEST INC./SeV, and its wholly owned division Technology Enabled Clothing-TEC, are the leaders in the apparel industry as it relates to incorporating electronic equipment into clothing. TEC holds patent protection for the design and utility of incorporating third-party electronic devices and their wires into clothing. For more information regarding licensing TEC technology, please visit and www.scottevest.com and www.technologyenabledclothing.com .

The phrase TEC Technology Enabled Clothing and SCOTTEVEST are a registered trademarks of SCOTTEVEST, INC. and should be used at all times with the federal trademark symbol identifying it as such. Please refrain from any further use of this phrase without this symbol to avoid any dilution of the strength of this mark. Use of other trademarks in this press release is made in good faith for the purpose of describing the goods or services to which the mark relates or to accurately indicate compatibility with SCOTTEVEST Inc.’s goods or services.

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