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Samsungs 10 Mega-Pixel S1050 Tops the Charts

Las Vegas, NV (January 7, 2007) — Samsung Camera is pleased to announce the release of the S1050, a point-and-shoot digital camera with a premium quality 10.1 mega-pixel image sensor. Coupled with a super-sharp 5x optical zoom lens, the S1050 combines the hardware that demanding photographers require of a camera with the intuitive ease-of-use that is Samsung’s hallmark.

While ease-of-use was a top priority when designing the S1050, Samsung engineers were equally committed to delivering a comprehensive suite of robust features and technologies in the flagship model of the S Series. With shutter speeds that reach up to an effective 1/2000 sec and an ISO equivalent of 1600, users will be able to take advantage of the S1050’s speed and resolution in any situation — from taking landscape photos at dusk to shooting fast action sports photography. Further ensuring razor sharp images in any situation, Samsung’s ASR image stabilization system helps to reduce camera shake and image blur during longer exposures and at times when holding the camera steady is impossible or a tripod is unavailable.

The S1050 also offers Samsung’s Intelligent Face Recognition Technology, which detects the subject’s face and automatically adjusts auto focus and auto exposure to ensure the best possible image quality in portraits and other shots featuring people. The AF function instantaneously recognizes the faces of up to 9 subjects and accurately focuses on them all. The AE function then takes over, setting the appropriate exposure to ensure the highest image quality.

Samsung equipped the S1050 with several thoughtful features designed to allow users to capture the images they want without having to worry about tedious exposure adjustment or editing. Dedicated modes for common-yet-tricky shooting situations include Children (with a high shutter speed to freeze motion while avoiding blur), Backlight (to compensate for a rear-lit subject), and Portrait (to bring the subject into strong focus while deemphasizing the background).

When enabled, the S1050’s Wise Shot feature automatically takes two consecutive pictures in rapid succession — one with ASR enabled and one with the flash — then prompts the user to review both and select their preferred version of the picture.

The S1050’s dedicated Effect button lets users quickly access a host of powerful in camera image effects, including conversion to sepia-tone, black-and-white and RGB color effects. Images can be trimmed, resized, and rotated in the camera without the use of a PC and a built-in microphone allows a 10-second voice memo to be attached to any still image. Slide Show automatically scrolls through photos and displays them on the bright and vivid 3.0″ TFT LCD screen, which uses Samsung’s Intelligent LCD technology to automatically detect environmental illumination and adjust LCD brightness for optimal image viewing.

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Just as much attention was given to the S1050’s Movie mode, which lets users capture video in one of four resolutions, from 160×128 to 800×600, at 20 frames per second and encoded as AVI MPEG-4 video. Just as in still-picture mode, the ASR image stabilization system can be engaged to compensate for unwanted camera movement and subject blur in movie mode.

For maximum versatility, the S1050 can be powered by an optional high-energy rechargeable Ni-MH battery, as well as available-everywhere AA alkaline cells, which is a surefire boon for travelers and other power users.

All of these features are contained in a sleek silver or black housing that measures a mere 3.9 inches (width) by 2.5 inches (height) by 1 inch (depth). Unlike other compact cameras, the S1050 features a molded, ergonomic grip that makes framing, steadying, and shooting a breeze. The included USB 2.0 cable, camera cradle, and CD-ROM containing Samsung’s Digimax Master software (compatible with Windows 98/2000/ME/XP and Macintosh OS X 9.2 through 10.4) will get even beginning photographers up and shooting right out of the box.

The S1050 contains 50 megabytes of internal memory, and can accept Secure Digital (SD) flash memory cards up to 4 gigabytes.

The Samsung S1050 will have an MSRP of $299.99 and will be available in the spring of 2007.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

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For full specifications and hi-res images visit the Samsung Camera website at:
www.samsungcamerausa.com

###

Media Contacts
Scott Marioni or
Jason Ledder
R&J Public Relations, LLC
908-722-5757
smarioni@randjpr.com
jledder@randjpr.com

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