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Samsung SGH-T578H Multi-Mode Mobile Phone Announced

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Samsung, NXP and T3G Showcase World’s First TD-SCDMA HSDPA/GSM Multi-Mode Mobile Phone; World’s First Soft Modem to Achieve 2.8Mbps Transfer Rate Powers Samsung SGH-T578H

Samsung, NXP Semiconductors and T3G Technologies today announced the world’s first TD-SCDMA HSDPA/GSM/GPRS/EDGE multi-mode mobile phone, which has also been demoed at the PT/Wireless Exposition in Beijing on October 23rd. Powered by a software-defined modem capable of achieving data transfer rates of 2.8Mbps, the Samsung SGH-T578H enables about 20 times faster transfers than GPRS, allowing consumers to download several high-quality MP3 files in less than a minute. The phone is based on the T3G7210 system solution featuring the industry’s first soft modem empowered by NXP’s Embedded Vector Processor (EVP) to achieve high data transfer and multi-mode capability.

TD-SCDMA network deployments have been completed in 10 major cities across China where there are more than 70 million potential subscribers. This network is planned to be upgraded to support Release 5 (HSDPA) of the TD-SCDMA standard during the course of 2008. With the Samsung SGH-T578H mobile phone, users will be able to enjoy the widespread deployment of TD-SCDMA infrastructure to support high-speed streaming of multimedia coverage of the Beijing Olympics 2008. With this new milestone reached by Samsung, NXP and T3G, the TD-SCDMA standard is rapidly progressing towards the current W-CDMA capabilities.

“Samsung has always been at the cutting edge of mobile technology. Together with NXP and T3G, we have achieved several major milestones for TD-SCDMA phones – from the first TD-SCDMA video phone to this current high data transfer rate TD-HSDPA dual-band prototype,” said Mr. W.S. Lee, Vice President, Handset R&D Planning, Telecommunication Network Business, Samsung Electronics Co., Ltd. “Multimedia and sharing of content will be the drivers for next-generation handsets. The combination of T3G’s leading TD-SCDMA technology and NXP’s very innovative EVP technology make them obvious partners of choice to provide consumers a high-end multimedia experience in a run up to the Beijing Olympics.”

“The China 3G subscription is expected to grow rapidly. By realizing 3.5G capabilities on Samsung’s SGH-T578H, NXP is driving the commercialization and adoption of next-generation wireless technologies – not only for China’s TD-SCDMA standard, but also proving successful our EVP-based software-defined radio approach,” said Marc Cetto, Executive Vice President & General Manager, Mobile & Personal Business Unit, NXP Semiconductors.

Mr. Johan Pross, CEO of T3G, said, “The T3G7210 is the first cellular system solution to use NXP’s breakthrough embedded vector processor to support multi-mode and multi-standard platforms, also allowing us to deal with possible changes in the standard or operator requirements. It enables mobile phone makers to offer more commercialized handsets with a broad scope of 3G multimedia applications.”

Samsung’s SGH-T578H is based on the T3G7210 system solution which uses the world’s first 2.8Mbps HSDPA modem IC, TD60291. NXP’s Adelante VD32040 embedded vector processor enables the modem to achieve 2.8Mbps peak data rates and fully supports the 3GPP TDD-LCR Standard Release 5. The T3G7210 system solution also supports quad-band EDGE and dual-band TD-SCDMA with integrated multimedia accelerators to allow for the development of high-end feature phones without the need for additional external co-processors.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

About T3G
T3G is a joint venture between NXP Semiconductors, Datang Mobile, Samsung Electronics and Motorola. As a market leading TD-SCDMA terminal system solution provider, T3G Technology Company provides TD-SCDMA terminal manufacturers and design houses with a complete system solution that includes handset chipset, software protocol, system reference design and customized technical support. A joint venture that combines NXP’s cutting-edge semiconductor design and fab capability, Datang Mobile’s TD-SCDMA expertise, and Samsung and Motorola’s leadership in mobile handset creation, T3G will boost the cost effective introduction of 3G TD-SCDMA dual mode commercial handsets in China. More Information about T3G, its products and services are available on the company website at http://www.t3gt.com.

About NXP Semiconductors
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at http://www.nxp.com.

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