Connect with us

Hi, what are you looking for?

Cell Phones

Samsung Earns Customer Loyalty Award For Cell Phones

Samsung Ranked No.1 in Customer Loyalty for Seventh Consecutive Year

Samsung Telecommunications America (Samsung) announced today that for the seventh year in a row, the company has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category. Since 2001, Samsung continues to be the only wireless handset provider to be awarded this honor for consecutive years.

The 11th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.

“The Brand Keys Customer Loyalty Award is a significant honor because it is based directly on consumer feedback,” said Bill Ogle, Chief Marketing Officer at Samsung Telecommunications America. “Winning this award shows Samsung makes great phones and connects emotionally as a brand.”

Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.

“The Samsung brand has managed to find a niche for itself, where it means something beyond just ‘electronic’ equipment to the consumer,” explained Robert Passikoff, President at Brand Keys, Inc. “Customers remain loyal to brands that resonate with values and Samsung achieves this by providing products that resonate with the customer. A lot of brands don’t have that connection.”

For more information about the 2008 Brand Keys Customer Loyalty Awards, please visit http://www.brandkeys.com/awards.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Chord Company Clearway HDMI AOC Cable

Audio Cables

At $160 to $500, this hybrid HDMI cable uses copper and optical to deliver 48 gbps of performance in long lengths up to 20...

Roksan Caspian 4G Integrated / Streaming Amplifiers Roksan Caspian 4G Integrated / Streaming Amplifiers

Integrated Amps & Stereo Receivers

The new Roksan Caspian 4G Integrated Amplifier arrives at $3,750, while the Caspian 4G Streaming Amplifier will set you back $5,000.

Cambridge Audio EXN100 Network Streamer and EXA100 Integrated Amplifier Front Angle Cambridge Audio EXN100 Network Streamer and EXA100 Integrated Amplifier Front Angle

Amplifiers

Cambridge Audio introduces the EXA100 stereo integrated amplifier for $2,199 and the EXN100 Network Music Streamer for $1,799.

DALI IO-8 Wireless Headphone in Caramel White worn on woman profile view right lifestyle DALI IO-8 Wireless Headphone in Caramel White worn on woman profile view right lifestyle

Headphones

At $900, the DALI IO-8 wireless headphones claim audiophile noise cancellation but they're not the Danish brand's most expensive model.

Bang & Olufsen Ferrari Collection 2024 Bang & Olufsen Ferrari Collection 2024

New Products

Bang & Olufsen expands its Ferrari Collection with an ultra luxury TV, soundbar and active loudspeaker.

FiiO KA15 'Cassette Player' Dongle DAC FiiO KA15 'Cassette Player' Dongle DAC

Dongle DACs

At $109, the FiiO KA15 is a retro inspired dongle DAC that looks like a mini cassette player, but there's no tape involved.

Gift Ideas?

Amazon Prime Day Gift Guide 2024

Gift Guides

If you missed Amazon Prime Day there are still some of great deals on SVS 16-Ultra subwoofers, Roku Pro TVs and more.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers