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Ridata Announces A New Series of Blazing Fast 233X Speed Compact Flash Cards

Up to 16 GB Capacity Cards Offer the Ultimate in High Performance Products for Digital Photographers and Mobile Device Users

Diamond Bar, Calif., September 6, 2007 D Advanced Media, Inc., the manufacturer and marketer of the popular Ridata brand of recordable DVD, flash media, electronic storage products and digital accessories, today launched a new 233X lightning fast speed, 16GB capacity Compact Flash memory card. It features the largest capacity and fastest speeds in the Ridata flash card product line to date.

Harvey Liu, president of Advanced Media Inc., noted, OThis 233X Series of 2GB to16GB cards represents the best storage technology available today. We are pleased to offer this ideal combination of ultimate performance, cutting-edge technology and customer value for amateur to professional photographers. Ritek is committed to provide a comprehensive line of Ridata products that offer the ideal storage solution for all types of mobile device users.O

The non-volatile memory card features dual channels of data throughput to achieve the high-speed reading of 233X (approximately 35MB/per sec), and high-speed writing of 100X (about 15MB/per second). Read and write speeds will vary depending on the device used. The card also offers low power consumption with automatic power management and conforms to the Compact Flash Association Standard.

The CF card is designed to be compatible with most devices and operating systems including PC card Standard, PC card ATA compatible, and true IDE Mode compatible.
It is also host ATA disk I/O BIOS, DOS and Windows file system, utilities, and application software compatible. The controller supports Ultra DMA Mode up to Mode 4. CIS is implemented with 256 bytes of attribute memory. The CF cards also supports 8 or 16 bit host transfers with any host speed using IORDY and has Error Correction Code (ECC) embedded. Apart from faster speeds, Ridata Lightning cards also are very durable and can withstand extreme temperatures ranging from below freezing to very high heat.

The Ridata Compact Flash Series has a MSRP of $60 for 4GB, $100 for 8GB and $190 for 16GB. Initial distribution is planned for early September in North America. As with other RIDATA products, it will be available through selected retailers, Ridata distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, HYPERLINK “http://www.ritekusa.comwww.ritekusa.com.

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About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worldOs largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the Ridata brand of recordable CD and DVD media as well as other types of electronic storage media.

The Ridata brand currently includes: Blu Ray, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEKOs commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: HYPERLINK “http://www.ritekusa.comwww.ritekusa.com.

-30-

PR Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

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© 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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