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Pure Digital DMX-50 Microsystem

London, UK, 20th September, 2005: PURE Digital — a division of Imagination Technologies (LSE:IMG) — presents the PURE DMX-50, bringing a host of new advanced features and capabilities to the microsystem user.

In a unique combination of style, power and advanced features, the PURE DMX-50 is the world’s first DAB and FM microsystem to include support for SD memory cards, bringing all the advantages of digital technology to a compact and stylish audio system. For just £229.99 (inc. VAT) the PURE DMX-50 provides stunning performance and amazing value. It will be on sale before Christmas 2005.

With PURE’s ReVu technology DMX-50 listeners can pause and rewind live DAB digital radio and record multiple tracks or complete radio programs to SD card. Users can listen later on the DMX-50 itself, or when they are out and about using a compatible device such as the PURE PocketDAB 2000. MP3 collections can be played back from SD card or from MP3 CD, with full support for subfolders.

Sound-engineered by the same team who developed the multi-award-winning PURE DRX-series of tuners, with 40 Watts RMS output power per channel and custom-wound 5 ¼” woofers and 19mm Mylar-dome tweeters, DMX-50 offers audio reproduction of the highest standard. The DMX-50 features a stylish metalised facia and is accompanied with wooden speakers in a Rosewood coloured finish with removable grills.

Says Kevin Dale, GM, PURE Digital: “DMX-50, with its wide range of digital audio features, will be the heart of its users’ audio entertainment. Impressive sound is a pre-requisite and we’ve put a lot of time into perfecting the system; but it’s the advanced ReVu functionality and the ability to record to and play back from SD memory card that sets DMX-50 a level above other micros.”

With a sleep timer, alarm and remote control, DMX-50 sits just as comfortably in the bedroom as it does in the lounge.

A large graphical display shows date, time and other program-related information in a variety of user-selectable screen options as well as vertically scrolling DAB digital text. Menu-sensitive buttons provide a uniquely simple user interface for even advanced features.

DMX-50 provides both DAB digital radio and FM with RDS, as well as CD Audio including support for CD text. For the few stations not transmitting on DAB, FM with RDS provides station name listing and RadioText. DMX-50 stores FM station names to allow alphabetic display and selection by station name. MP3 files are playable from SD card or CD including support for subfolders. Two auxiliary inputs make DMX-50 the ideal companion for an iPod and other portable music player when users are at home. Digital SD card storage supports multiple recordings.

The DAB transmission standard provides high quality, interference-free digital audio without the hiss, crackle and fade of AM/FM broadcasts. Fast autotune locates all available DAB stations and users simply select stations by name. DMX-50 will list them alphabetically or in the order users listen to them most.

Up to twice as many stations are available in many areas as via FM. UK stations broadcast digitally include national BBC Radios 1-4, BBC Radio 5 Live, Classic FM, talkSPORT and Virgin Radio, plus local and unique-to-digital stations. 99 DAB and 99 FM presets enable users to easily tune to favourite stations.

Whether it’s enhancements to the DAB standard or new features from PURE, the DMX-50 is USB Upgradeable, enabling users to download the latest product enhancements from

DMX-50 is covered by a 2-year warranty. See for stockists or call 01923 277488.

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Editors’ Notes
DMX-50 is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies’ Metagence and Ensigma divisions.

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