Baltimore-MD-November 27, 2007-Polk Audio, an award-winning designer and manufacturer of high performance audio products, today announced that Sohmer Associates has been named the agency of record for the company.
Polk Audio, which for 35 years has managed PR activities in-house, retained Sohmer Associates, a New York-based public relations firm specializing in the consumer electronics and pro audio markets, to manage all public relations for the brand’s extensive selection of high performance home and mobile audio products. Target audiences include traditional consumer electronics trade and enthusiast media as well as lifestyle outlets catering to the mass market.
“It’s no exaggeration to say that Polk Audio not only enjoys a long, successful history of product innovation, but we are quite adept at effectively communicating our messages to the market,” said Dan Hodgson, Polk Audio’s Senior Vice President, Marketing. “As the brand continues to grow in tandem with our parent company [Directed Electronics], we feel this is the ideal time to expand our marketing efforts with an agency that has a strong reputation for delivering results.”
“This new relationship is an important milestone for Sohmer Associates, and on a personal level, a dream come true for an audiophile and longtime fan of the brand,” said Adam Sohmer, President, Sohmer Associates, LLC. “It’s tough to find another audio company with such an impressive history of product innovation and customer satisfaction. As much as I appreciate Polk Audio’s attention to sonic detail and overall performance, what really impresses me the most is the way the company continually fulfills its mission to put advanced technology products in the hands of everyday consumers.”
Sohmer Associates’ first goal is to help Polk Audio introduce several new products at the upcoming Consumer Electronics Show, January 7 — 10, including the expansion of its SurroundBar surround speaker selection, and the second generation I-Sonic Entertainment System 2, which is designed to bring the company’s acclaimed I-Sonic acoustic system to a model that also features an iPod dock, iTunes tagging, and HD Radio.
# # #
About Polk Audio
Polk Audio is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Directed Electronics, Inc. (NASDAQ, DEIX). Founded in 1972 by three Johns Hopkins University graduates, Polk Audio holds over 50 patents for advances in audio design and technology. Polk’s products include loudspeakers and electronic components for home, auto and marine applications, the first satellite radio home component tuner, the world’s first audiophile-grade active IP-addressable loudspeaker, the first THX Ultra2 Certified in-ceiling loudspeaker, and I-Sonic-the first entertainment system to include HD radio, XM Connect & Play capability and a DVD player. Polk products are available through authorized specialist consumer electronics retailers worldwide. For more information and the location of a Polk retailer or distributor in your area visit the www.polkaudio.com or call us at 1-800-377-7655 (USA and Canada). Outside of North America call +1 (410) 358-3600.
About Sohmer Associates
Sohmer Associates, LLC was founded in 2003 by public relations industry veteran Adam Sohmer. With more than 20 years as a public relations specialist for a variety of top-tier consumer electronics companies, Sohmer Associates offers a tremendous advantage in understanding and anticipating the needs, challenges, trends, and technologies that drive their clients’ businesses. For more information visit the agency’s web site at www.sohmerassoc.com, or contact Adam Sohmer, President, at (718) 499-9161, adam@sohmerassoc.com.
