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Parks Associates spotlights video distribution and technologies

For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates

Parks Associates spotlights video distribution and technologies
as key growth areas for 2006

Dallas, TX December 15, 2005 — According to leading market research firm Parks Associates, video services will be a significant area of growth in 2006, and technologies that match this content with trends toward personalization and interactivity will be important precursors to the future of digital services.

“At 2006 International CES, people should definitely look for solutions that enable new and unique on-demand content services,” said Harry Wang, analyst at Parks Associates. “The technologies that fulfill the service requirements for the new standards in interactivity will see a lot of success in 2006.”

Over the next few years, video-on-demand (VOD) will become the service differentiator for U.S. carriers, and by 2009, the average video revenue per subscriber will be $163 per month, up from $87 per month in 2005, according to Parks Associates.

“Some major service providers will unveil IPTV services in 2006,” said John Barrett, director of research for Parks Associates. “IPTV providers will further intensify competition in the TV market by introducing more flexible service models that combine choice and convenience.”

At 2006 International CES, Parks Associates is hosting a special pre-show workshop, Portable Players, Bundled Services, & the Global Landscape, on January 4, 2006, as a CES primer. Parks Associates is also hosting six CONNECTIONS sessions at CES:

• Fun on the Run: Portable Entertainment Devices
• Reaching the Unreachable Consumer: Advertising in the Digital Age
• Making Media Meaningful: TV on Consumers’ Terms
• Next Steps Digital: Enabling a Whole-Home Entertainment Experience
• Making the Network Work
• Going Global: Understanding Buyer Preferences for Digital Services

Throughout CES, Parks Associates will be at Booth 25539, where the company will be distributing its latest white papers and research information. For information on registering for Parks Associates events, please visit or contact

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year.

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