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Parks Associates announces sponsors for Fall Focus: Making Media Meaningful, an executive conference focused on content personalization and distribution

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Parks Associates announces sponsors for Fall Focus: Making Media Meaningful, an executive conference focused on content personalization and distribution

Dallas, TX November 2, 2005 — Parks Associates today released the list of participating sponsors for Fall Focus: Making Media Meaningful, an executive conference to be held Nov 9-11, 2005, at the Fairmont San Jose. This year, Fall Focus, an annual conference hosted by leading market analysts Parks Associates, is focused on content personalization and distribution, and the event’s sponsors include companies addressing the many opportunities, successes, and obstacles in this evolving digital domain.

“We are pleased to have the support of our sponsors, who are each helping this industry meet the challenges of meaningful content delivery,” said Tricia Parks, President of Parks Associates. “This year’s event is dedicated to exploring the business and technical issues involved in the development of personalized content for the consumer. Significant growth in these industries will result in revenue opportunities for all companies on the digital value chain.”

Recent research from Parks Associates’ study Digital Entertainment: Changing Consumer Habits indicates new revenue opportunities are emerging for entertainment services and hardware and software products that target the residential environment. Advanced entertainment technologies have changed the advertising paradigm, and the impact continues to be far reaching throughout the digital home markets, especially as telcos and cable MSOs deploy more interactive IP video services.

A special session featuring the Fall Focus Gold Sponsors will be held on Friday, Nov 11, at 9:45 am. Speakers will represent Entropic Communications, Metalink Ltd., Navic Networks, Nortel, and Ruckus Wireless.

“The convergence of consumer electronics and wireless networking has allowed consumers to enjoy the flexibility and speed of sharing digital media seamlessly throughout the house,” said Ron Cates, Vice President, North American Sales and Marketing, Metalink Ltd. “Advancements in wireless technology will continue to proliferate in the home environment providing a significantly extended network range and higher data rates, enabling both video and multimedia delivery throughout the home.”

“Fall Focus provides a great opportunity for people interested in learning about the new home digital entertainment network,” said Ladd Wardani, Vice President of Business Development at Entropic Communications and President of the Multimedia over Coax Alliance (MoCA). “Attendees can learn about state-of-the-art technologies from industry leaders with real-world experience.”

Gold Sponsors
Entropic Communications
Entropic Communications is a privately held semiconductor company based in San Diego, Calif., enabling home networking for digital entertainment. Entropic’s products allow consumers to easily share digital entertainment throughout the home by leveraging the existing coax infrastructure to fundamentally change the way content such as movies, music, and images are stored and networked by the average user.

Metalink Ltd.
Metalink Ltd. (NASDAQ: MTLK) develops high performance silicon solutions revolutionizing the broadband experience by facilitating the convergence of telecommunication, networking and entertainment. Metalink’s WLAN and DSL technologies are designed to enable true broadband connectivity in every home through cost-effective, very high-speed delivery of advanced applications.

Navic Networks
Navic Networks is the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry. Navic’s technology powers interactive applications on nearly 27 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Needham, Mass.

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Serving both service provider and enterprise customers in more than 150 countries, Nortel delivers innovative technology solutions encompassing end-to-end broadband, Voice over IP, multimedia services and applications, and wireless broadband designed to help people solve the world’s greatest challenges.

Ruckus Wireless
Formed in June 2004 and headquartered in Mountain View, California, Ruckus Wireless is a next-generation wireless company specializing in multimedia 802.11 wireless systems for home networks. It designs, develops and markets products and technologies that enable the home media network ecosystem.

Silver Sponsors
imeem is a technology leader delivering the next generation platform for social media. As a consumer-focused company, imeem allows users to easily communicate with friends and family and find new people and groups over the internet. With imeem’s free download users can share digital media, IM, and publish and subscribe to blogs and podcasts.

Kontiki, Inc.
Kontiki, Inc. is a privately held software company whose customers include AOL, BBC, Ernst&Young, and Palm. Its award winning software, The Kontiki Delivery Management System (DMS), is a suite of software products that enables content providers and enterprises to publish, protect, deliver, and track digital rich media content.

NDS is the leading supplier of open end-to-end digital pay-TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. NDS enables broadcasters, network operators, and content providers to profit from the deployment of digital TV technologies including personal TV solutions, middleware, interactive infrastructure and applications as well as secure broadband solutions.

Nero Inc.
Nero Digital, co-developed by Nero and Ateme, is a complete audio/video codec solution based on industry standards MPEG-4 Video (MPEG-4 SP/ASP and AVC/H.264) and MPEG-4 Audio (LC AAC und HE AAC) compression technologies, allowing the flexibility to play MPEG-4 compliant content, yet offering advanced interactive features in unprecedented audio and video quality.

Streamload is a leading provider of online digital media services. It launched its online media center, Streamload MediaMax, in October 2005. Streamload MediaMax encompasses five online services which help consumers easily manage their entire media collection in one central location. Users can easily store, organize, access and share their videos, photos, music, and more in a private and secure environment.

Reception Sponsors
Consumer Electronics Association (CEA)
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,500 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels.

Motorola, Inc. – Connected Home Solutions
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication.

Break Sponsors
BigBand Networks, Inc.
BigBand Networks, Inc. provides platforms uniquely capable of communicating and processing video, voice and data for best delivery throughout networks. As a result, network operators can cost-effectively expand revenue-generating offerings of rich content and advanced, interactive services such as digital television, HDTV, transport of high quality video, local advertising, VOD, iTV, broadband Internet and VoIP.

EZTakes, Inc.
EZTakes provides movie downloads that consumers can easily burn to discs that play on standard DVD players. EZTakes is the first movie download store that bridges the gap between the Internet and the TV for the millions of consumers that don’t want to watch feature-length movies on PC monitors.

Terayon provides innovative digital video networking solutions to the telecommunications, cable, satellite and broadcasting industries. Comcast, EchoStar, Verizon, FOX and other leading service providers worldwide are using Terayon’s digital video systems to deliver increasingly targeted services — such as local advertising insertion — and to brand their local network affiliates programming.

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Breakfast Sponsors
Umbria is a marketing intelligence company that analyzes and distills the opinions and perceptions of the online community — from more than 16 million blogs, message boards, opinion sites and other public forums — into actionable market insights about companies, products, people and issues. Through a combination of technology and services, we provide cost-effective, tailored analysis for our customers, and help them integrate this information into their business to make more informed business decisions.

Universal Electronics Inc. & SimpleDevices
Universal Electronics and its subsidiary SimpleDevices develop software, firmware and turnkey solutions enabling consumers to wirelessly connect, control and interact with consumer electronics and digital media in an increasingly complex and connected home environment. Primary markets include consumer electronics OEMs, computing, and cable/satellite MSOs.

Platinum Supporting Organization
Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 200 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for mobile wireless devices, the Wi-Fi Alliance’s testing and certification programs ensure the interoperability of WLAN products based on the IEEE 802.11 specification.

For more information on attending Fall Focus or participating as a sponsor, visit

About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and evaluation of the “focus” topic. These conferences typically host 300+ people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates’ analysts.

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

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