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Origin Digital Delivers On-Demand Video and Audio Content into Second Life

Weehawken, NJ (September 5, 2007) — Origin Digital, Inc., a global video applications service provider, today announced that it is the first to deliver on-demand video, audio and user generated content capabilities to support virtual worlds including Second Life. The company allows users in Second Life to integrate rich media content such as streaming video and audio files as well as voice collaboration into their virtual worlds. Second Life is a 3-D virtual world that is rapidly growing and today has nearly 9 million residents around the globe.

“Residents and businesses are optimizing Second Life’s new on-demand video capabilities through our branded services leveraging Origin Digital’s flexible platform,” said Randall Crockett, CEO at MountainMeister Media, a major multimedia vendor in Second Life. “Origin Digital’s dynamic means for transforming, managing, and delivering quality video content to a virtual world is revolutionary.” Allowing users to create a unique and tailored multimedia experience within the virtual world is critical to the evolution, acceptance, growth and monetization of these emerging experiences.

An early pioneer in video application services, Origin Digital enables the management, transformation and distribution of content for its customers to extend their digital media presence across multiple mediums. Through Origin Digital’s platform, residents and organizations of Second Life can easily upload streaming video, audio and other user generated content. Origin Digital’s platform provides a range of tools to normalize and transform content across a range of platforms and devices. The company is the first to extend its platform to support Second Life’s virtual world standards.

“Origin Digital’s flexible platform provides the enabling tools to deliver and streamline digital content such as video and audio to the residents and businesses of Second Life,” Darcy Lorincz, Chief Executive Officer at Origin Digital. “The demand for digital content through an array of platforms and mediums is growing and Origin Digital is leading the delivery of multimedia to virtually every world. Wherever consumers demand a quality and on-demand experience, Origin Digital ensures that our customers can quickly launch, scale and extend their brand and experience across mediums, geographies and now into Virtual Worlds. We see these new 3-D experiences as critical to the evolution of the Internet itself and enabling our customers to test these environments quickly, leveraging our robust platform enables them to get to market rapidly and cost-effectively as consumers find new ways to experience content anytime and anywhere.”

About Origin Digital

Origin Digital, Inc. is a global video applications service provider (Video ASP) that applies the discipline and quality of broadcast to the management, transformation and distribution of all forms of digital content from any source to any destination. Through its network of strategic partners and directly via global points of presence, Origin Digital provides hosted applications, tools and services to simplify the capture, conversion, and control of digital media. Its clients include media and entertainment organizations, enterprises as well as global brands. Origin Digital is closely held, and headquartered in the New York Metro Area. For further information visit www.origindigital.com.

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About MountainMeister Media and Second Life

MountainMeister Media is a technology and marketing leader in the construction, maintenance and management of Virtual World experiences, brands and environments. They are headquartered in Phoenix, Arizona with a Global presence for multilingual and multicurrency support. From building systems to creating multimedia experiences and brand awareness, MontainMeister is a one-stop shop for all of your real-world and virtual world requirements (www.mountainmeister.com).
Second Life is a 3D online world with a rapidly growing population of more than 9,000,000 residents from 100 countries around the globe. The residents themselves create and build the world, including homes, vehicles, clubs, stores, landscapes, clothing, and games (http://secondlife.com).
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