Octiv & Cycling 74 Announce Octirama

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Octiv Agency Contact: Octiv Company Contact:
Karen Thomas Amy Huson
Thomas PR Octiv Inc.
631-549-7575 510-280-5022
kthomas@thomas-pr.com huson@octiv.com

OCTIV & CYCLING ’74 ANNOUNCE OCTIRAMA

First Full-featured, Multi-Band Dynamics Processor for 5.1 Surround Mastering
for Digidesign ProTools Systems

Berkeley, CA, November 1, 2004 — Octiv Inc., the Berkeley-based digital audio innovator and Cycling ’74, a software company based in San Francisco today announced Octirama, a Surround Dynamics Processor for Digidesign ProTools Systems. Octirama is the first full-featured, multi-band dynamics processor for 5.1 Surround Mastering for the Digidesign TDM environment. Octirama incorporates sophisticated four- and five-band processing for each of five channels, plus sophisticated bass management for precise control of peaks and loudness.

Octirama was developed by Octiv Inc. using patented techniques to provide DSP efficiencies allowing a full-featured dynamic processor to run on a single 56000 chip. Features for each of the 5 Surround channels include an input AGC, four or five-band dynamics processor, five in-band peak limiters, band mixing, and a final peak limiter. Over 40 simultaneous meters provide detailed information on gain reduction, downward expansion, and output levels. Unlike other multi-channel dynamics processors, Octirama’s processing algorithm preserves the surround image.

Pricing and Availability
Octirama will be available from Cycling ’74 distributors worldwide and directly online from Cycling ’74 in fourth quarter 2004. Pricing will be announced at that time.

About Octiv
Octiv is improving the digital audio experience with volume management solutions for Internet and desktop media, consumer electronics, computers, and telephones. The Berkeley, California-based Company was founded in 1999, by a group of experienced audio industry professionals. Additional information can be found on the Octiv web site http://www.octiv.com.

About Cycling ’74
Cycling ’74 creates and distributes Mac OS and Windows software for audio, video, and multimedia innovators. Products include the Max/MSP/Jitter graphical programming environment, the Pluggo and Mode collections of Max/MSP-based audio plug-ins, the Radial loop-based composition and performance system, and the interactive algorithmic composition program M. Cycling ’74 also releases creative musical and multimedia works through their c74 recording label and audio source libraries for musicians, sound designers and media producers through its Cycles series. http://www.cycling74.com

Graphics may be downloaded from http://www.cycling74.com/support/pr

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