Nokia today announced the Asha 501, their first smartphone under the Asha brand, which is designed to offer affordable, fast-working phones using an innovative new user interface. The low-cost device will be available in a choice of six striking colors that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
The Asha 501 comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
Price and Availability
The Nokia Asha 501 is expected to start shipping in June 2013 for under $99. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide. The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
- Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
- Camera: 3.2 MP
- Single SIM standby time: up to 48 days
- Dual SIM standby time: up to 26 days
- Talk time: up to 17 hours
- Additional memory of 4GB (card included in box), expandable up to 32GB
- Forty free EA Games worth 75 downloadable from Nokia Store
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black