Winners Chosen to Participate in Elite Dealer Advisory Board Retreat at Exclusive Sonora Resort in British Columbia
MIAMI, FLORIDA — February 21, 2007 — Niles Audio Corporation, The First Name in Custom Installation, announced today the launch of a new sales contest to reward the company’s top performing dealers with an all-expenses paid trip to the Niles Dealer Advisory Board (DAB) Retreat at the Sonora Resort in British Columbia.
A mix of relaxation, relationship-building and brainstorming, the retreat invites an elite group of trusted Niles dealers to influence the future direction of Niles by providing input and guidance to the executive, sales, marketing and product development teams. To qualify for the DAB retreat, Niles dealers must display high sales averages from Jan. 1st — June 30th — within one of several categories, including “Highest Sales Average per Location,” “Highest StageFront Sales,” “Highest Loudspeaker Sales Average per Location,” “Highest IntelliControl ICS Sales Average per Location,” “Largest New Dealer” and “Largest Increase in Sales this Year Over Last Year.” Other categories within the contest include “Dealer of the Year” and “President’s Choice: Dealer of the Year.”
“The DAB retreat is a pivotal event for Niles dealers,” said Frank Sterns, Niles President. “It’s an opportunity for Niles to reward top dealers for their support and for us to gain valuable input on how we can better serve our customers,” Sterns added.
During last year’s retreat, the DAB spent a better part of a week at the resort fishing, hiking, boating and reflecting on the past year. A good time was had by all — the weather was fantastic, the fish were biting and the breakout sessions went well. There was even a dramatic come from behind win in a Texas hold’ em poker tournament. Niles dealer Andy Bentinck-Smith of Audio Video Designs had this to say about his DAB experience: “This was a fantastic experience on so many levels, both gaining ideas from others, meeting the Niles team in a unique setting, and in the end, it will help me sell more Niles and get people around me excited to sell it as well. Win-win for your team as well as me. Thank you!”
Talking Points
• Niles is launching a new sales contest to reward the company’s top performing dealers with an all-expenses paid trip to the Niles Dealer Advisory Board (DAB) Retreat at the Sonora Resort in British Columbia.
• An elite group, the board provides input and guidance to the Niles executive, sales, marketing and product development teams — which is used to improve the company’s processes and products and to plan for the future.
• To qualify for the DAB retreat, Niles dealers must display high sales averages from Jan. 1st — June 30th — within one of several categories.
Corporate Information
Niles Audio Corporation, based in Miami, is a 29-year-old company recognized as the First Name in Custom Installation. As a leading designer, manufacturer and marketer of audio/video custom installation products, Niles Audio is guided by seven principles: a commitment to reliable, high-performance, application-specific, product design, a complete and up-to-date product assortment with just-in-time delivery, extensive training and technical support, exemplary customer service and strong dealer relationships. Niles is a brand based on strength, reliability and outstanding performance with a wide range of award-winning, innovative products. Additional information may be obtained by contacting Mike Detmer at Niles Audio Corporation, 12331 SW 130th Street, Miami, FL 33186 (1-800-BUY-HIFI; ext. 197) or by visiting: www.nilesaudio.com.
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Niles, The First Name In Custom Installation, and Blending High Fidelity And Architecture are registered trademarks of Niles Audio Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.
