Veteran Marketing Strategist Behind Award Winning Multizone Technology to Help Steer the Future of Audio Video Innovations
MIAMI, FLORIDA, DECEMBER 1, 2005 — Niles Audio Corporation, the company behind the award-winning IntelliControl ICS (Integrated Control Solutions) whole-house audio distribution system, today announced that its Vice President of Sales & Marketing, Mike “Sparky” Detmer has been selected to serve on the Consumer Electronics Association’s Multi-Room Audio Video (MRAV) Council board. Detmer currently oversees Niles’ corporate branding and worldwide sales; as well as customer satisfaction, technical support, and training.
“I’m looking forward to providing input that will contribute to the future growth of our industry,” said Detmer. “There’s so much that consumer electronics professionals will benefit from learning; whether it’s educating manufacturers about the dynamics of projecting their brand essence into the marketplace, or developing guidelines for more effective training for dealers. This committee will serve as an important resource.”
The MRAV Council provides a forum for discussion and initiative development to benefit the multi-room audio and video sectors of the industry. With the continued increase in new home starts and with more new homes being wired for sound, the MRAV Council provides education and builds awareness via the media, builders, integrators and other allied industries.
Detmer has served as a board member of the CEA (Consumer Electronics Association) Distributed Audio Subcommittee, CEDIA (the Custom Electronic Design and Installation Association), and PARA (the Professional Audio Retailers Association). He joined Niles in 1998, after serving as Vice President of Sales and Marketing for Krell Industries, Inc., a manufacturer of ultra high-end audio/video components.
Talking Points
• Niles Audio Corporation’s Mike “Sparky” Detmer has been selected to serve on the Consumer Electronics Associations Multi-Room Audio Video Council board.
• Detmer currently oversees all sales and marketing initiatives on behalf of Niles.
• The MRAV Council provides a forum for discussion and initiative development to benefit the multi-room audio and video sectors of the industry.
• Detmer has served on a number of boards, including the CEA (Consumer Electronics Association) Distributed Audio Subcommittee, CEDIA (the Custom Electronic Design and Installation Association), and PARA (the Professional Audio Retailers Association).
• Detmer joined Niles in 1998, after serving as Vice President of Sales and Marketing for Krell Industries, Inc.
Corporate Information
Niles Audio Corporation, based in Miami, Florida, is a 27-year-old company that is recognized as the first name in custom installation. As a leading designer, manufacturer, and marketer of audio/video custom installation products, Niles Audio has ridden the wave of success on the strength of seven valuable principles including a commitment to a reliable, high-performance, application-specific, product design philosophy, a complete and up-to-date product assortment with just in time delivery, extensive training and technical support with exemplary customer service and strong dealer relationships. Niles is a model brand based on strength, reliability and outstanding performance with a wide range of award-winning, innovative products.
Additional information may be obtained by contacting Mike Detmer at Niles Audio Corporation, 12331 SW 130th Street, Miami, FL 33186 (Tel: 800-BUY-HIFI ext 197) or by visiting: http://www.nilesaudio.com/
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