Nikon Coolpix S600 Digital Camera Announced

New Compact Digital Camera is Remarkably Small and Astonishingly Fast

Nikon is pleased to introduce the COOLPIX S600, a stylish new camera that features fast start-up time, advanced functions, outstanding photographic performance and a slim, stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black.

“We are very excited to offer the COOLPIX S600, as we feel the camera embodies the stylish design and advanced imaging capabilities of the COOLPIX Style Series,” says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “With the COOLPIX S600, consumers will be able to take stunningly sharp photos, faster and easier than ever before.”

For sharp photos with outstanding clarity, the COOLPIX S600 features full-time Optical VR Image Stabilization technology, which compensates for camera shake and has ISO capabilities up to 3200, providing an excellent range for low-light performance. For compositional freedom, the S600 is equipped with a 4x Zoom-NIKKOR lens for capturing everything from vast landscapes to intimate portraits, and a 2.7-inch high-resolution LCD screen for shooting and sharing images.

The COOLPIX S600 is a high performance camera, boasting extraordinary speed. It turns on in just 0.7 seconds, making it fastest in it’s class. Shutter response and autofocus speeds are quick and responsive, ensuring the camera is always ready to go.

Powering the camera’s function is EXPEEDTM, Nikon’s signature imaging processing system for enhanced noise reduction and improved signal-to-noise (S/N) ratio.

For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras. This feature allows the user to select and frame his or her subject prior to shooting. If the subject moves, the camera will track and focus on the moving subject as you shoot for faster, more reassuring operation and sharper results. Additionally, the COOLPIX S600 features a new Pastel Mode, which produces images with a beautiful watercolor effect.

The S600 continues Nikon’s tradition of including its unique image innovations in its COOLPIX cameras. The S600 features enhanced Face-priority AF*, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The COOLPIX S600 comes bundled with Nikon’s Software Suite, a powerful and user-friendly tool that makes transferring, organizing, editing and sharing photos a snap. The camera is SDHC compatible and utilizes the ultra-compact EN-EL10 rechargeable Li-ion battery.

The COOLPIX S600 will be available nationwide in March 2008 at an MSRP of $299.95**. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; COOLSCAN digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com