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Nikon Coolpix S520 Digital Camera Announced

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Style and Substance Come Together in a Compact Model that Shoots Stunning Photos

Nikon is pleased to announce a new addition to its Style Series line of digital cameras: the COOLPIX S520. This slim, ergonomic camera boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520 design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images.

“Nikon is dedicated to the development of stylish cameras with superior performance, easy operation and an intuitive interface,” said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “The COOLPIX S520 is a solid contribution to the COOLPIX Style Series line, and we hope that its slim and stunning design, color options, unique technology, and powerful capabilities continue to appeal to the street-savvy trendsetters at which the Style Series is aimed.”
S520
Incorporating Nikon’s new, innovative EXPEEDTM digital imaging processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio, the S520 captures sharp photographs while maintaining image quality and ISO sensitivity up to ISO 2000. Utilizing EXPEED’s power, the S520 also offers new scene modes that help users select the perfect settings for a variety of shooting situations. Making its way into the new line-up of scene modes, Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

What’s more, the S520 makes finding camera modes and images easier, thanks to a new feature that enables users to select three of their favorite 16 available scene modes to appear in the Mode menu for quicker access. Favorite images can now be saved to individual albums as well with the S520’s incorporated in-camera image organization system. Additionally, new viewing options include Face Zoom-in, which allows users to quickly zoom in and switch between faces during playback on the large 2.5-inch LCD screen.
S520
The S520 continues Nikon’s tradition of including its unique image innovations in its COOLPIX cameras. The S520 features improved Face-priority AF*, which automatically finds and focuses on up to five face’s within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The COOLPIX S520 will be available nationwide in March 2008 and in an array of colors – including plum and graphite black – at an MSRP of $229.95**. For more information about the S520 and other COOLPIX cameras, please visit www.nikonusa.com.
S520
*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; COOLSCAN digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

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