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Mitsubishi Announces 1080p Projector Featuring REON-VX HQV Video Processing

San Jose, CA–(Sept. 13, 2006)–Mitsubishi Digital Electronics America, Inc. has raised the bar once again for price/performance with the introduction of their new HC5000BL 1080p projector, featuring the latest LCD technology and integrated Reon-VX HQV video processing from Silicon Optix for $4495 (MSRP).

“After months of careful evaluation, we chose HQV processing for our new 1080p projector because it brings out amazing detail and clarity of high-definition (HD) material, from strands of hair to freckles on faces,” said James Chan, director, product marketing, Mitsubishi Digital Electronics, America’s Presentation Products Division. “For regular DVDs and standard-definition (SD) material, HQV processing does an incredible job of making SD material approach HD quality.”

Mitsubishi’s HC5000BL has integrated Reon-VX HQV processing, which provides true HQV four-field, motion-adaptive, per-pixel, HD deinterlacing to deliver the sharpest, most detailed HD images possible. The HQV multi-directional diagonal filter removes any “jaggies” and/or stair-step artifacts from deinterlaced video sources without blurring the image, while sophisticated HQV noise-reduction technology removes the noise and artifacts caused by compression.

The HC5000BL is designed with new inorganic LCD panels that are more durable and provide a more color-consistent, even-toned image than previous generation LCD panels. The LCD optical engine is enclosed to prevent dust from entering it, which decreases the number of particles landing on the LCD panels and keeps the image cleaner.
Using Mitsubishi’s exclusive algorithms to control its dynamic iris, the HC5000BL also boasts one of the highest contrast ratios available today, achieving an unprecedented 10,000:1 for the most exacting features in dark areas of an images. These new algorithms detect and maximize color information as well as luminance, creating realistic detail in film noir and action flicks.

With up to 5000 hours of lamp-life (in Low mode), HC5000BL owners won’t have to change lamps often. But when that’s necessary, the new projector’s design makes lamp replacement quick and easy. Through an easily accessed lamp housing, users simply switch lamps without having to take the mounting structure apart or physically handle the projector.

The HC5000BL provides HDMI and DVI connectors, allowing for a true digital-to-digital link between the projector and its image sources. Available in standard black or optional white, the 1000-ANSI-lumens projector offers powered lens shift and powered zoom for easy installation and setup, making it perfect for home theater environments.

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“We are thrilled to be working with one of the true experts in projection,” said Ney Christensen, VP of Sales, Silicon Optix. “Mitsubishi is breaking new ground in delivering 1080p projection along with HQV processing at this amazing price.”

Price, Availability, Warranty
The suggested retail price of Mitsubishi’s new HC5000BL is $4495. It will be available in October 2006 through authorized Mitsubishi dealers. The projector comes with Mitsubishi’s two-year limited warranty on parts and labor, plus a 90-day warranty on the lamp.

For more information on HQV processing, please go to http://www.HQV.com.

About Mitsubishi
About Mitsubishi Digital Electronics America Presentation Products Division
Mitsubishi Digital Electronics America’s Presentation Products Division markets an extensive line of professional presentation, front-projection home entertainment display systems and monitors, and is known for its award-winning, high-quality, accurate color reproduction technology. Products are sold through authorized distributors, resellers, dealers, and system integrators throughout the United States. Mitsubishi Digital Electronics America is located at 9351 Jeronimo Road, Irvine, Calif., 92618. For more information, please call 888-307-0312 or go to http://www.mitsubishi-hometheater.com

About Silicon Optix
Silicon Optix Inc., a privately held fabless semiconductor company, is the leading supplier of advanced programmable video/image digital processing integrated circuits (ICs). The company’s products are driving three unique technologies into a broad range of markets: a patented, powerful, array-based programmable DSP for digital video that can perform one trillion operations/second, enabling real-time pixel-by-pixel processing of HDTV; industry-leading and Hollywood-proven software algorithms from Teranex; and proprietary eWARP geometry processing. Silicon Optix’s mission is to leverage these innovative technologies into ICs that will enable the next generation of digital video/image capture, transmission, distribution, editing, storage, and display solutions, with an initial focus on large-area digital displays, including front and rear projection. Silicon Optix is headquartered in San Jose, California, with operations in Hanover, Germany; Orlando, Florida; Taipei, Taiwan; Shanghai, China; and Toronto, Canada. For more information about Silicon Optix, please visit the company’s websites at www.siliconoptix.com and http://www.teranex.com

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