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Marvell 88DE2710 Digital Video Format Converter Powers the Meridian iRIS HD Video Dock

Marvell 88DE2710 Digital Video Format Converter Powers the Meridian iRIS HD Video Dock

Marvell’s Qdeo Processing Delivers an Immersive Viewing Experience, Providing Quiet, Natural Video, Free of Noise and Artifacts

Santa Clara, California (September 5, 2007) — Marvell (NASDAQ: MRVL), a leader in storage, communications, and consumer silicon solutions, today announced that the Marvell 88DE2710 digital video format converter is featured in the Meridian iRIS iPod high-definition (HD) video dock. The 88DE2710 features Marvell’s Qdeo video processing that provides an immersive HD viewing experience for any video content, regardless of the source.

“The versatility of the 88DE2710 enables ingenious and imaginative product implementations. The Meridian iRIS, powered by Qdeo processing, represents a breakthrough in the home theatre,” stated Dr. Nikhil Balram, vice president and general manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group at Marvell. “At last consumers have the flexibility of carrying their video library on their iPods, watching it wherever they like, and enjoying it in an immersive, high-definition, home-theatre experience with the Meridian iRIS.”

“Qdeo video processing technology is the best way we could take iPod content to the big screen in a high-quality format that would truly satisfy HDTV viewers,” said Robert Haefling, chief executive officer of Meridian Audio, Ltd. “The ability to intelligently enhance content to deliver full 1080p HD, regardless of initial content resolution, is a huge step forward for the electronics industry and for consumers that ask for a best-in-class viewing experience.”

As displays grow in size, resolution, contrast, and brightness, they offer the promise of a truly immersive viewing experience. However, conventional video processing creates distracting artifacts, visible on high-quality displays, thus causing more harm than good. Qdeo processing delivers on the promise of a truly immersive viewing experience by rendering content in its most pristine form, without distractions and without harming the image.

At the core of the 88DE2710, Qdeo delivers rich high-definition video quality through a suite of advanced QuietVideo technologies, providing quiet, natural video free of noise and artifacts. Per-pixel noise and compression artifact reduction removes noise inherent in digital video. Per-pixel motion-adaptive 3D de-interlacing removes jaggies and eliminates feathering. Adaptive Contrast Enhancement (ACE) and Intelligent Color Remapping (ICR) render rich and vivid images.

The first product to take advantage of Qdeo processing and to display the Qdeo logo is the Meridian iRIS HD video dock, enhancing and upconverting iPod video to 1080p full HD for viewing on digital TVs. Qdeo suppresses the artifacts and noise readily observed when low-resolution iPod video is viewed on a digital TV through conventional video processing. At the same time, Qdeo recovers the contrast, detail, and color of the original material, and intelligently scales the content for immersive, large-screen viewing.

For more information on Qdeo, visit

About Marvell
Marvell (NASDAQ: MRVL) is the leader in development of storage, communications, and consumer silicon solutions. The company’s diverse product portfolio includes switching, transceiver, communications controller, wireless and storage solutions that power the entire communications infrastructure including enterprise, metro, home and storage networking. As used in this release, the terms “company” and “Marvell” refer to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit

Marvell is a registered trademark of Marvell or its affiliates. QuietVideo and Qdeo are trademarks of Marvell or its affiliates.

Other names and brands may be claimed as the property of others.

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