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LG LAD-9600 In-car DivX Certified DVD Player Announced

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LG Device Enables Latin American Consumers to Access Digital Content on the Road

DivX, Inc. (NASDAQ:DIVX) and LG Electronics, Inc., a leader in consumer electronics and mobile communications, today announced the DivX Certification of the LG LAD-9600 in-car DVD player, to be sold in Brazil, Mexico, Chile and Central America. The device gives Latin American consumers the freedom to access their digital media content on the road.

The LAD-9600 guarantees seamless playback of high-quality DivX video on its seven-inch LCD 16:9 display. Users can transfer their content to the device via USB, Bluetooth, or a CD or DVD. The product also features a full in-dash motorized monitor and a 50Wx4ch (Max) MOSFET amp.

DivX Certification of the LAD-9600 lets users move beyond traditional playback devices such as the PC or DVD player and expands the DivX ecosystem in Latin America to video on-the-go. This device from LG joins more than 90 million other DivX Certified devices currently on the market, offering users a truly interoperable experience with their digital media.

“The growth of digital media has led to an increase in consumer demand for more ways to access content via consumer electronic devices,” said Mario Quinteros Pino, Product Manager, LG Electronics, Inc. “The DivX Certified LG LAD-9600 allows users to enjoy their content on the road, offering an enriching digital media experience when and where they want it.”

“DivX is excited to extend its partnership with LG to enable new in-car DVD players in Latin America to play DivX content natively,” said Patrice Lagrange, Vice President and Group Business Manager, Media Languages, DivX, Inc. “Extending the reach of our core technology in emerging markets and in new devices helps strengthen the power of the DivX common media language, and the attractiveness of our CE partners’ innovative products. Consumers around the globe benefit from this extended rich and ubiquitous media interoperability.”

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Products that bear the DivX Certified logo have undergone rigorous testing to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX. Learn more about DivX Certified devices at http://www.divx.com/products/.

About LG
Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of USD 38.5 billion – LG is the world’s leading producer of CDMA/GSM handsets, air conditioners, front-loading washing machine, optical storage products, DVD players, flat panel TVs and home theater systems. For more on LG Electronics visit http://www.lge.com.

About DivX, Inc.
DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 220 million times since January 2003, including over 70 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website, http://www.divx.com. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

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