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LG Electronics Launches Revolutionary New Family Of Storage Solutions At CES 2005

LAS VEGAS, Jan. 6, 2005 — LG Electronics, the largest optical storage manufacturer in the world and leading supplier of drives in the U.S., introduces its latest additions to its groundbreaking Super-Multi optical drive series.

LG was the first manufacturer to introduce a multi-format reader/writer to the marketplace and it continues to propel technology forward, introducing “industry first” innovative and premium optical storage drives to its product lineup. LG’s optical drive offerings, which include both internal and external models, have the fastest multi-format reading/writing abilities available on the market today. The new series of drives are on display this week at the 2005 International Consumer Electronics Show (LG Electronics booth #8214, Central Hall, Las Vegas Convention Center).

SUPER-MULTI DRIVES SPEED THINGS UP
The new 16x Super-Multi series is perfect for anyone with advanced storage needs —
allowing users to back-up MP3 files, videos, digital pictures or any large files at speeds 30 percent faster than before. LG’s new Super-Multi drives give users the ability to read or write in all three DVD formats — DVD+R, DVD-R and DVD-RAM. Equipped with the latest Double Layer writing technology, LG’s new 16x Super-Multi series pushes the limits of data storage, offering users an impressive 8.5GB capacity.

LG’s newest addition to the Super-Multi series is a True 16x speed internal optical drive that can read and write both DVD+R and DVD-R formats at 16x speeds. With the device’s ability to read and write in all formats, this new drive provides multiple options for businesses and consumers to back up and protect their vital data quickly and easily.

Another new member to join the LG family of Super-Multi drives is a 16x external version which is ideal for MAC, PC and Laptop users or anyone in need of portable storage. Equipped with two firewire ports, the external 16x Super-Multi can be “daisy chained,” further broadening its optical storage capabilities.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. LGEUS’ key product areas — consumer electronics, home appliances, information technology products and mobile phones — are designed to deliver on the promise of its “LG: Life’s Good” 2005 marketing theme. For more information, please visit www.lgusa.com.

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ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in 1958 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications.

LG Electronics’ goal worldwide is to create and enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information please visit www.lge.com.

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CONTACTS: Chris Neff (201) 816-2241, cneff@lge.com
Kelly Gordon (312) 397-6044, kelly.gordon@ogilvypr.com

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