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LG Electronics Best Of Innovations Award Honoree

LAS VEGAS, Jan. 6, 2005 — LG Electronics, a global leader in high-performance Liquid Crystal Display (LCD) technology and development, today announced a new lineup of top-quality LCD monitors with new functionalities and capabilities, which are on display this week at the 2005 International Consumer Electronics Show at LG Electronics’ booth #8214, Central Hall, Las Vegas Convention Center.

Leading the new class of LCDs is the f-ENGINEO driven Flatron L1730S, which was honored with this year’s ‘Best Of’ Innovations Award for Computer Components, receiving the judges’ highest scores in the category. LG’s new LCD lineup focuses on technology, design, and functionality and is geared toward today’s diverse consumer audience — ranging from business professionals to die-hard gamers.

At the core of LG’s high-end LCD displays is its proprietary f-ENGINE technology — the world’s first picture-enhancing chip for a production LCD designed to adjust brightness and contrast independently of each other, resulting in the most true-to-life images available in the LCD category.

f-ENGINE is an integrated digital high-quality picture system fueled by LG Electronics’ Digital Adaptive Fine Image (DAFI) technology, that separates the relationship between brightness and color so that each can be adjusted without negatively affecting the other. For the first time in the industry, LG is making it possible to improve the color and/or brightness of an image without picture degradation — helping to enhance viewing pleasure.

FLATRON 80-Series
New to LG’s lineup of stylish and space-saving LCDs are the thinnest monitors available in the world, the FLATRON 80-series. Offered in 17- and 19-inch sizes, these units are perfect for the business professional who wants a sleek and stylish, yet functional display. Its revolutionary design enables the LCD to rotate 180 degrees and bend backwards, allowing the image to be viewed in either landscape or portrait format. With the installation of the included software, the unit has the ability to recognize and adapt the image on the screen to rotate and reformat to fit the angle of the monitor, ideal for business presentations and meetings. Units in this series can literally fold flat and are equally appropriate for desktop or wall mounting. Both models have a narrow bezel design and a smooth pivoting stand.
The first in the series is the 17-inch display, which is both PC and MAC compatible and is the world’s slimmest monitor folding flat to an incredible 66mm. The unit incorporates f-ENGINE, and offers Forte manager for convenient brightness control, as well as AutoPivot and AutoMirror features. The 17-inch model also offers dual input signals (DVI/Analog), input ports for D-sub, DVI-D, super-fast 8ms response time, native resolutions of 1280 x 1024 (SXGA), 250 cd/m2 luminance, contrast ratio of 500:1, 160-degree viewing angle and is TCO’99 low-emission compliant.

The 19-inch version offers similar attributes as the 17-inch including a 8ms response time. With a bezel measuring only 22 millimeters the 80 series can gracefully adapt to a multitude of situations, work spaces or computing needs. Each monitor also features touch-sensitive buttons and an advanced software package that allows even the most savvy users to fine tune their LCDs to their personal preferences.

FLATRON 40-Series
Leading the way in the area of design is LG’s elegant, wave-shaped FLATRON 40-series, perfect for style-conscious consumers looking for functionality — available in 17- and 19-inch models. The arched back, art-deco design is a first-of-its-kind for LG, and will help to pave the way for more decorative, yet functional exteriors.

The arched designed 17-inch model is PC and MAC compatible, packed with many great features, including f-ENGINE, dual input signals (DVI/Analog) and input ports for D-sub and DVI-D. Other features include LightView for convenient brightness control, super-fast 8ms response time for the ultimate gaming experience, native resolution of 1280 x 1024 (SXGA), 300 cd/m2 luminance, contrast ratio of 550:1, 160-degree/160-degree viewing angle and is TCO’99 low-emission compliant. Available February 2005.

The 19-inch version offers many of the same attributes as its 17-inch counterpart, with a slightly wider 170-degree/170-degree viewing angle, boasting a contrast ratio of 700:1 and a response time of 25ms. Available February 2005.

FLATRON 30-Series
The first line of LCDs that featured f-ENGINE is LG’s 30-series — two versatile units designed to fit the needs of business professionals, gamers, or just about anybody looking for an LCD with crisp, clear, true-to-life images. The 30-series monitors are available in both 17- and 19-inch display sizes.

The 17-inch monitor, the Flatron L1730S, received this year’s CES “Best of Innovations” award in the Computer Components category, and due to its lightning-fast 12ms response time, is an ideal unit for serious gamers. With its true-to-life images and vibrant display, the unit is also a great fit for graphic artists, business professionals and digital photographers.

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With a sleek and stylish design, the series is both PC and MAC compatible, featuring simple one-button auto setup, and is plug-and-play compatible. Other features include a brilliant active matrix TFT display, auto-synchronous support from 640 x 350, up to 1280 x 1024 at 75Hz. It also comes with VESA DDC2B, universal 90-264 VAC powered, and is EPA energy star- and TCO’99 low-emission compliant. Measuring 15.7-inches wide, 4.5-inches deep and 15.5-inches high, this 17-inch display is the perfect choice for gaming enthusiasts seeking powerful, yet sleek, slim and compact designed display solutions.

The space saving 19-inch version, is a high-performance monitor that offers a maximum resolution of 1280 x 1024 up to 75Hz, has an anti-glare, brilliant active matrix TFT display, and offers a 178-degree/178-degree wide viewing angle. This display also features f-ENGINE, Digital (DVI-D) and standard analog VGA inputs, and simple one touch-auto-setup function. It is EPA energy star-, VESA DPMS- and TCO’03 low-emission compliant. Measuring 17.5-inches wide, 4.4-inches deep and 16.7-inches high, this space-saving thin frame design provides more image area for viewing at half the size than others available on the market today.

FLATRON 50-Series
Serving as LG’s new standard business LCD, the Flatron 50-series is ideal for companies, organizations and individuals exploring the option of switching from a CRT or looking for dependable, stylish space saving LCD monitors. Perfect for businesses of any size, the 50-series is available in 15-, 17- and 19-inch models, and is packed with features not often found at such attractive price points. The product line carries a very impressive 12ms response time, a 160/160-degree viewing angle and is plug-and-play compatible making it ideal for a wide variety of applications.

Expanding on its expertise in LCD monitor technology, LG will introduce a new line of multi-functional monitors that offer users more options than ever before. These new displays will incorporate television tuners and offer a quick response time of 12ms. The displays will have integrated speakers and will be gaming console compatible — creating the ultimate gaming experience with both audio and video output. The retro looking design will also help to make these monitors stand out from the competition.

Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. LGEUS’ key product areas — consumer electronics, home appliances, information technology products and mobile phones — are designed to deliver on the promise of its “LG: Life’s Good” 2005 marketing theme. For more information, please visit

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in 1958 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications.

LG Electronics’ goal worldwide is to create and enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information please visit

CONTACTS: Chris Neff (201) 816-2241,
Kelly Gordon (312) 397-6044,

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