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LG Electronics Enters New Year With A Bang

LAS VEGAS, Jan. 6, 2005 — In a move that highlights its growing U.S. brand presence and reputation as a leading provider of premium digital television (DTV) solutions, LG Electronics today introduced a series of next-generation rear-projection microdisplay high-definition television (HDTV) models at the 2005 International Consumer Electronics Show (CES).

Ranging from 44- to 62-inch screen sizes, LG’s popular digital light processing (DLP) rear-projection HDTVs are being demonstrated this week in LG’s booth #8214, Central Hall, Las Vegas Convention Center.

DLP BRIGHTENS THE MICRODISPLAY MARKET
LG Electronics offers a wide range of digital light processing (DLP) displays that incorporate new capabilities along with the latest technology (including Texas Instruments’ xHD3 chipset), delivering clear and bright images for better overall picture quality. LG’s new DLP lineup includes two 62-inch models, a 56-inch set and a 52-inch unit, all widescreen digital cable ready HDTVs.
Model 62SY2D, a 62-inch integrated DLP HDTV, which is being honored with a 2005 CES Innovations Award, is a widescreen, integrated HDTV that is digital-cable ready. It also receives free over-the-air HDTV signals via its built-in ATSC tuner, using LG’s proven fifth-generation VSB chipset. This HDTV has a native resolution of 1920 x 1080p, contrast ratio of 3000:1, brightness of 450cd/m2, 9-in-2 memory card reader and XD Engine. Advanced connectivity options include HDMI, IEEE-1394 and RGB. The 62SY2D will be available in second-quarter 2005.

Similarly featured 62-inch DLP model 62SX4D offers 1280 x 720 native resolution, 1500:1 contrast ratio and 300 cd/m2 brightness. The product is planned for second-quarter 2005 availability. LG’s new 56- and 52-inch models (56SY2D and 52SX4D) also are expected to be available in the second quarter.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North
American subsidiary of LG Electronics, Inc. LGEUS’ key product areas — consumer electronics, home appliances, information technology products and mobile phones — are designed to deliver on the promise of its “LG: Life’s Good” 2005 marketing theme. For more information, please visit www.lgusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in 1958 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications.

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LG Electronics’ goal worldwide is to create and enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information please visit www.lge.com.
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CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Kelly Gordon (312) 397-6044, kelly.gordon@ogilvypr.com

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