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LG Electronics

LG 77EC9800 Ultra HD Curved OLED TV

At CES 2014, LG will show a 77-inch Curved OLED 4K TV, model 77EC9800, currently the world’s largest OLED Curved 4K TV.

LG says the color temperature of each pixel on the enormous 77-inch display is automatically controlled by the LG Color Refiner, resulting in superior consistency and balance. The TV’s infinite contrast ratio is adeptly managed by the company’s High Dynamic Range (HDR) algorithm. The striking ULTRA HD CURVED OLED TV also boasts the eye-popping visuals of ULTRA CINEMA 3D. Thanks to film-type patterned retarder (FPR) technology and Ultra HD resolution, the user can marvel at the most convincing 3D effects ever seen on a TV without having to endure distracting flickering or cross-talk.

For more high resolution viewing options, the 77EC9800 has been equipped with LG’s own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into breathtaking near-4K picture quality. The results are rendered even more seamless due to the error-correction capabilities of the enhanced super resolution algorithm to prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother, clearer and more realistic.

LG 77EC9800 Curved 4K OLED TV

LG claims the display is future-proof, because its able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A convenient built-in decoder makes it possible to display Ultra HD content from external devices connected via the TV’s HDMI, USB or LAN ports. Model 77EC9800 also incorporates LG’s newest smart TV platform, enabling consumers to enjoy a refreshingly simple and intuitive user experience.

Pricing and availability were not disclosed.

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