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LG 55LA9700 and 65LA9700 Ultra HD TVs

LG 65LA9700 Ultra HD TV

LG Electronics just introduced two Ultra HD full-backlit LED 4K TVs in 55-inch (55LA9700) and 65-inch (65LA9700) screen sizes. The new TVs sport a distinctive industrial design with a slim bezel screen and a 4.1 channel, 50-watt sound system that includes the unique LG “sliding speaker,” a motorized sound bar that magically appears below the screen.

Ultra HD TV quadruples the resolution of today’s Full HD 1080p TVs, offering 3840 x 2160 picture resolution. Even before so-called “4K” content is widely available, LG’s powerful Tru-Ultra HD engine gives consumers a spectacular Ultra HD entertainment experience employing a proprietary four-step “up-scaling” process to enhance the detail of current HD and SD content.

LG 65LA9700 Ultra HD TV - sideWith LG’s NANO technology, LED particles are dispersed across a thin film behind the screen enabling detailed local dimming that provides superior picture control by allowing discrete sections of the LED array to be individually controlled, based on the picture. The result is amazing brightness, deeper blacks and richer colors for better contrast and color accuracy, as well as more overall picture uniformity. LG IPS display technology delivers wider viewing angles with less loss of color accuracy and contrast than traditional panels.

The LA9700 series will also be the first sets available to incorporate the new H.265 high efficiency video coding (HEVC) decoder, making these models forward-compatible if content providers begin to utilize this new standard for encoding broadcast or streaming content.

LG improved the sound quality of the new TVs by incorporating a unique, built-in, sliding speaker system that delivers an audio experience that’s on par with the Ultra HD TVs’ impressive 4K resolution. It can be programmed to remain permanently hidden or extended or alternatively, set to silently slide out when the TV is turned on and retract when powered off, allowing it to maintain a minimalist design. Also included is a subwoofer, which is located behind the screen, to ensure strong bass performance. Both TVs also include Smart TV capabilities with a voice control-capable Magic Remote and CINEMA 3D technology.

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