LG 47SL90 and 42SL90 LCD HDTVs

120Hz Edge-lit LED LCD TVs in a Slim, Seamless Design

Introduced for the U.S. market at the Custom Electronic Design and Installation Association (CEDIA) EXPO 2009, the new 47- and 42-inch class SL90 series HDTVs feature LED lighting and other display technologies developed by LG Electronics.

Unlike conventional LCD TVs, where the panel is recessed slightly within a thick plastic frame, LG’s new series of LCD HDTVs use a single-layer design and narrow bezel to create these stunning sets, designed to maximize the viewing experience as well as enhancing the home interior.

LG uses a special film lamination technology for better color tuning, gradation and reduction of glare — all in a sleek, minimalist package. The lamination process completes the flat surface, virtually eliminating the visible line between the screen and the bezel when the set is turned off.

LG’s latest masterpiece, the SL90 series, sports a depth of just 1.15 inches, making it a beautiful window into a new world of home entertainment, according to Reiner. “Inside its glossy enclosure, LG’s SL90 hides technology that produces a great picture and makes every program and movie even more entertaining,” he said.

For example, the LED LCD screen helps produce an extremely high dynamic contrast ratio of 3,000,000:1 for truer blacks and finer gradations between grays. An additional benefit of the film lamination process is to provide anti-glare properties to the screen, reducing distracting reflections and to help ensure that everyone in the room has a cinema-quality experience.

The SL90 series also incorporates advanced display and calibration options, providing home theater enthusiasts and custom installers a sleek new approach to home entertainment. With TruMotion 120Hz technology, the SL90 reduces motion blur and creates more natural looking images for a better viewing experience. By responding quickly to color changes, LG’s 120Hz technology provides superior picture quality at different viewing angles.

The SL90 series will be available this November in 47-inch (47SL90) and 42-inch (42SL90) screen sizes at manufacturer’s suggested retail prices of $2,599 and $2,099 respectively.