MARLBORO, NJ — May 20, 2005 — In a definitive move to boost brand presence in the United States, KEF America announced today that it has engaged Marketing Matters, an integrated marketing communications agency specializing in the consumer electronics industry, as its agency-of-record. The firm will work closely with KEF America, a wholly owned subsidiary of KEF Audio (UK), to build market and product awareness for the company’s award-wining lines of high performance speakers for home cinema, hi-fi and custom installation applications.
“Our UK parent is totally committed to further expand our presence in North America,” said Alec Chanin, president of KEF America. “KEF is a well regarded brand in the European market and our goal is to build up the same kind of loyalty and passion on this side of the Atlantic. Marketing Matters’ understanding of the U.S. market, especially in the custom installation arena was crucial in our selection. We look forward to working with them.”
“We are thrilled at the prospect of working with KEF America, a company that has a tremendous reputation for quality audiophile-standard home theater systems,” said Coleen Sterns, president of Marketing Matters. “The company has an exciting vision for the future, and we believe our integrated communications and creative public relations approach will capitalize and reinvigorate their brand within the North American market.”
KEF America’s public relations campaign is part of an aggressive sales and marketing strategy recently launched to reinforce the KEF brand to strategic markets. Marketing Matters will work to promote KEF’s speaker solutions to the industry, trade and business media, and strengthen the company’s position as a leading manufacturer of audio products.
The appointment of Marketing Matters as KEF America’s agency-of-record is effective immediately.
About Marketing Matters
Since its inception in 1997, Marketing Matters has been a full service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, program and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated multi-page catalog. In addition, Marketing Matters provides tradeshow and event management services, web design and development, corporate identity packages, and more to ensure successful branding and bottom line results.
For more information about Marketing Matters and its services, visit www.marketingmatters.net .
About KEFAudio About KEF America, Inc.
KEF America is the wholly own subsidiary of KEF, an award winning British manufacturer of quality audiophile-standard speakers and home theater systems. Headquartered in Marlboro, New Jersey, KEF America has built the KEF brand in the past decades by offering loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Many KEF products have won awards from both sides of the Atlantic, as KEF is a brand name long associated with quality and technical innovations.
For additional information on KEF America and its award-winning products, please visit www.kef.com/kefamerica/home.html.
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KEF was founded in 1961 by an electrical engineer named Raymond Cooke in a Nissen Hut on the premises of a metal working operation called Kent Engineering & Foundry (hence KEF), on the banks of the River Medway, near Maidstone in Kent. From the beginning KEF was destined to become a company with a flair for uniqueness and innovative in terms of loudspeaker engineering, design and use of materials. The four cornerstones of KEF’s success over 45 years are Quality, Honesty, Dedication and Innovation. The company is professional from top to bottom. Still occupying the same river-bank site in Kent, the company services export markets throughout the world, manufacturing high performance speakers for home cinema, hi-fi and custom installation applications. The company firmly and passionately remains true to its proven, proprietary technologies such as Uni-Q < http://www.kef.com/history/uniq/uniq_patent.htm> and ACE. It is these characteristics, traditions and above all qualities that have ensured that KEF’s reputation for audio excellence is one of the finest in the world.
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