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JVC Showcases Breakthrough Display Products

JVC SHOWCASES BREAKTHROUGH DISPLAY PRODUCTS
IN PROJECTION AND FLAT PANEL CATEGORIES

New Shallow-Cabinet Projection HDTV, 1080p Home Theater Front Projector
And High-Speed LCD Technology Unveiled

LAS VEGAS, January 7, 2007 — JVC will launch a series of breakthrough display products this year in the front projection, microdisplay rear projection and flat panel categories. The introductions will include new products based on the company’s renowned LCOS-based D-ILA technology and LCD TVs that feature the latest iteration of JVC’s Clear Motion Drive high speed LCD technology.

In D-ILA products, the company this month will begin selling the first of two new shallow-cabinet projection high definition televisions in its HD-ILA series. The new shallow cabinet is made possible by the development of a new optical engine, and will be offered in two new HD-ILA televisions — the 58-inch HD-58S998, due this month, and the 65-inch HD-65S998, available in March, with cabinet depths of 10.7 and 11.6 inches, respectively. In front projectors, JVC has announced a new full HD home theater front projection, the DLA-HD1, with a native contrast ratio of 15,000:1 — the industry’s highest. Both the new slim HD-ILA sets and the DLA-HD1 use JVC’s proprietary D-ILA technology — three-chip LCOS (liquid crystal on silicon) technology that is renowned for its close pixel spacing and delivers a smooth, bright, high contrast image.

In LCD, JVC will follow up last year’s introduction of a 720p 120Hz model with an updated version of this high speed technology for use with full HD (1920 x 1080) LCD TVs. These sets will be available later in 2007.

JVC’s new slim HD-ILA TVs feature side heat dissipation, side connectors and a completely flat back, allowing them to be placed flush against a wall or even hung on the wall for further placement and decor flexibility. Each uses three JVC D-ILA devices and a new JVC-developed optical engine that combines a new concave mirror with the refracting lens to provide a wider projection angle, thus reducing the projection distance and allowing JVC to slim down the set considerably. The 58-inch HD-58S998 will sell for about $3,300 and the 65-inch HD-65S998 will sell for about $4,200.

The new JVC DLA-HD1 uses a new 0.7-inch full HD (1920 x 1080) D-ILA device and a new optical engine that together deliver a native contrast ratio of 15,000:1 — a level that ensures outstanding black reproduction without the sacrifice in brightness that the use of an iris would entail. Expected to sell for about $6,300, the DLA-HD1 targets the home theater enthusiast who might not have considered a front projector in the past because of cost.
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To enhance LCD performance, JVC’s 120Hz Clear Motion Drive technology uses a frame doubling driver and a motion interpolation technique to quadruple resolution compared to a 1366 x 768 HD LCD TV, improve motion detection precision fivefold and realizes 10-bit processing for richer color reproduction of 1 billion colors. As a result, the technology produces 1080p/1080i images with far smoother movement. JVC will announce LCD TVs that use this technology in the second half of 2007.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North, Central, and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at http://www.jvc.com or call 800-526-5308.

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NOTE TO EDITORS: An electronic version of this release and high-resolution images are available at: http://www.jvc.com/ces/

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