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Jelfin Gel Covered Mouse

JELFIN

First-of-its-Kind, Ball-Shaped Mouse With Luxe, Gel Cover for Luxurious Feel and Superior Ergonomics

High-tech, “high-touch” and with high marks for innovation, Jelfin, LLC – an emerging name in smartly designed, inventive computer accessories with distinctive design aesthetics – today announced the launch of its revolutionary computer mouse. The cleverly designed, ball-shaped mouse is ensconced in a soft, luxe gel covering that hugs the entire surface area and sets a new standard for comfort. Users cup their fingers naturally around the ball rather than extending them outward for a more natural, ergonomic feel. The Jelfin™ Mouse retails for $34.95.

“The Jelfin Mouse will appeal to those who possess a sharp eye for style, a demand for the finest materials, a desire for individuality and those who won’t compromise on quality and affordability,” said Nick Pajic, Jelfin president and CEO. “What cashmere has done for the sweater, we think the soft, gel cover has done for the mouse. We believe customers are going to love the look and feel – and be very pleased with its performance!”

Sleek, Modern Design, Soft Squeezable Comfort
A new survey1 reports a majority of Americans (74%) would like a more comfortable computer mouse than the one they currently use, and they’d like one that feels more natural (80%) in their hand. More important, two-thirds (67%) of mouse users with an opinion say a more comfortable mouse would actually increase their productivity and/or creativity!

Jelfin has kept both eyes on the ball with the introduction of the world’s first ball-shaped, gel-cushioned mouse, the Jelfin Mouse. Jelfin’s intelligent new design fits perfectly the curvature of your hand, providing a more natural and comfortable feel than a traditionally shaped mouse. Fans say Jelfin’s unique shape and soft, jelly cushion keep hands relaxed and comfortable for longer periods of time at the computer and put less tension on wrist and forearm. Cool computer mouse meets cushiony stress-relief ball, Jelfin is undeniably soft and tactilely enticing to the touch. Jelfin boasts five vibrant accent colors from which to choose: cobalt blue, crimson red, cadmium yellow, electric green and hot pink.

Cool Travel Can, Functional Storage
The recently conducted survey says more than a third of us (36%) – and more than half (50.2%) of college-aged students2 – would like a storage case to protect and transport our computer mouse when not in use. Jelfin really delivers with its hard-surfaced, sleekly designed travel can for transporting and storing the ball-shaped mouse. Padded inside with a durable gel coating for protection, the Jelfin travel can is included free with every purchase. Funky yet functional, the can is ideal for laptop users – and compact enough to fit easily in a laptop case – who frequently transport their computer and accessories from place to place.

High Quality, Precise Performance
Previewers give Jelfin accolades for its performance and features, and highest grades for ergonomics and comfort. Jelfin’s soft, squishy cover appeals to adults and teens; its bright colors and sporty shape make it fun and easy-to-grip for little ones just starting off. Germ-conscious users will delight in Jelfin’s removable cover which can be replaced with a fresh one in vibrant new colors – available for purchase soon. PC or Mac compatible and with 1,000 dpi, the Jelfin mouse allows for precise and smooth scrolling.

“With as much time as we spend on the computer, we all deserve a better – and more comfortable – experience,” added Pajic. “Jelfin is dedicated to bringing the world the most comfortable mouse possible…and infusing it with a touch of tactile fun. Why should your hands settle for anything less?”

To Purchase Jelfin Mouse
The Jelfin Mouse can be purchased at jelfin.com or Amazon.com. $34.95 includes the Jelfin gel-covered mouse, travel can, and free shipping. Comparable in quality to high-priced, designer mouse selections, Jelfin’s affordable retail price appeals to students and professionals alike. Watch for major retailers nationwide to stock the Jelfin Mouse and additional Jelfin products soon.

About Jelfin
With headquarters in Phoenix and Las Vegas, Jelfin is a dynamic boutique firm committed to bringing us the world’s finest technological innovations in computer accessories. Dedicated to fresh, forward-thinking and problem-solving products, Jelfin artfully blends distinctive designs with strong functionality for a better computing experience, whether for work or play. Jelfin President and CEO Nick Pajic, an established entrepreneur, previously founded SkyMedia, a media company that pioneered specialty in-flight advertising for the US airline industry. In 2008, Pajic sold his interest in SkyMedia to a major multi-billion dollar private equity firm in New York.

1 Jelfin Survey: Conducted by Synovate, October 2009. Sample: nationally representative sample of 1,000 adults. Among those surveyed who use a computer mouse, two-thirds (67%) with an opinion stated that it is likely or very likely that a more comfortable computer mouse would increase their productivity and/or creativity.
2 The Survey reported that 50.2% of those aged 18-24 years say they would like a mouse that included a unique storage case to store or transport it.

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