MICA is a new beautiful and intelligent bracelet, which stands for My Intelligent Communication Accessory. It connects fashion-forward women to text messages, Yelp, Gmail notifications, Facebook events and Google Calendar through discreet notifications delivered directly to the wrist.
MICA was designed by Opening Ceremony, and engineered by Intel. The smart bracelet has a touch-screen sapphire display, which allows wearers to easily view content. Vibration-based alerts, a curated VIP contact list and customizable quick replies deliver notifications directly to the wrist – eliminating the need to fumble through a handbag or interrupt a meeting or event. The device is said to offer two days of battery life, and is re-charged via micro-USB cable.
- Messaging: MICA provides access to text messages and notifications of incoming mails from “important contacts” as designated in Gmail. Users can dismiss notifications from the device and respond with customizable quick replies.
- Calendar and Event Notifications: MICA displays Google Calendar and Facebook event notifications while enabling users to accept or reject appointments.
- Personal Concierge: MICA offers intelligent reminders, “Time to Go” (TTG), powered by TomTom and Intel, that dynamically adjust based on location to account for the time required to get to the next appointment. MICA also provides users with access to Yelp local search, which includes business ratings and reviews. MICA wearers can use Yelp to locate restaurants, shops and other local businesses nearby.
- Priority Notifications: Users can curate a VIP contact list that filters notifications and text messages. Vibration-based alerts discreetly alert the wearer to incoming alerts.
- Design: Elevating the appearance of traditional wearable devices, MICA’s cutting-edge design is constructed of premium finishes and 18K gold coating with a curved sapphire glass touch screen display. One style features black water snake skin, pearls from China and lapis stones from Madagascar, while the other style features white water snake skin, tiger’s eye from South Africa and obsidian from Russia.
- Configuration and Security: The bracelet provides remote access and locking, the ability to locate the device, and configuration capabilities via a Web-based portal.
- Two-Year AT&T Data Service Paid by Intel: MICA is connected by AT&T and includes a two-year wireless service plan provided by Intel in the price of the bracelet.
Price and Availability
MICA will be available December 2014 only in the United States for $495, which includes two years of AT&T wireless data service provided by Intel. It will only be available at Opening Ceremony New York and Los Angeles, select Barneys New York locations, and online at Openingceremony.us and Barneys.com.