Connect with us

Hi, what are you looking for?

New Products

HP Technology Takes the Guesswork Out of Matching Colors

370401.jpg

New Mobile Imaging Technology Provides Consumers with Expert Advice via Cell Phone Anytime, Anywhere

HP (NYSE:HPQ) today demonstrated a new color matching technology that could change the way people shop for products that require color coordination, such as cosmetics.

HP Labs, the company’s central research arm, has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colors that complement one another, including makeup specific to skin coloring.

Retailers, consumer goods and other companies that require a high level of color or image coordination could implement the technology to offer services that help their customers select the right products for their needs.

The color matching technology, which is currently in prototype, builds on HP’s expertise in imaging, color science, mobility and networking.

How it works
Instead of sitting down with a consultant at a beauty counter, a shopper photographs herself using a mobile phone camera and while holding a specially designed color chart. The person then sends the photo as an MMS (multimedia message) to an advisory service. That system locates the person’s face within the image and color corrects the image for camera and lighting discrepancies.

Advertisement. Scroll to continue reading.

Skin pixels are extracted from the color corrected image of the person’s face, and then compared to an existing database of previously captured and analyzed images of skin tones of real people. In a matter of seconds, people using the service receive a text message response with a recommendation on the shades of makeup that are best suited to their complexion.

The technology can work with any mobile operator and on any mobile phone equipped with a camera.

“HP’s color matching technology provides retailers and consumer goods companies with a new, fun way to interact with customers and promote their products,” said Nina Bhatti, principal scientist, Digital Imaging and Printing Lab, HP Labs. “For those who shop for cosmetics, this technology gives them a virtual beauty consultant in the palm of their hands.”

HP is actively seeking to partner with retailers and consumer goods companies to make the technology available to consumers. Beyond retail, the technology has applications for other industries such as healthcare, where it can help companies reach people where and when they need assistance. Companies interested in pursuing a relationship can find out more about HP’s intellectual property licensing program at http://www.hp.com/hpinfo/abouthp/iplicensing/.

“Mobile color match technology is potentially a very important innovation,” said Crawford Del Prete, senior vice president, IDC. “As it is applied to different scenarios, it will give customers the ability to accomplish tasks that before were left to guesswork or were simply not possible without experts. This has historically been very important for early stage innovations to gain acceptance in new markets.”

Photos demonstrating the color matching technology are available at http://www.hpl.hp.com/about/media/mobile_image/.

Advertisement. Scroll to continue reading.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP is available at http://www.hp.com.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

D/A Converters

A portable USB DAC that plugs into your smartphone to improve the sound quality of headphone listening on-the-go.

Reviews

Review By Maurice Jeffries New Heavyweight Contenders! My first encounter with DS Audio’s fascinating line of optical cartridges and matching phono energizers (the term...

Over-Ear Headphones

Portable USB DACs are a new category that can take well regarded headphones from Meze Audio and Audeze to the next level when listening...

Integrated Amps & Stereo Receivers

At $7499, Yamaha's flagship stereo integrated amplifier for 2020 pays homage to the company's heritage. Check out part 1 of our review.

Over-Ear Headphones

First impressions of a portable headphone combo for audiophiles using the Clarus CODA USB DAC with the Audeze LCD-1 planar-magnetic over-ear headphones.

A/V Receivers & Preamp/Processors

Denon's 2020 middle-of-the-line 9.2-channel home theater receiver superbly handles surround sound, while ushering in support for 8K TVs.

You May Also Like

D/A Converters

A portable USB DAC that plugs into your smartphone to improve the sound quality of headphone listening on-the-go.

Articles

Build a complete audiophile-grade stereo system with Acoustic Energy AE1 Active Bookshelf Loudspeakers and the hi-fi components that sound best with it.

Reviews

Review By Maurice Jeffries New Heavyweight Contenders! My first encounter with DS Audio’s fascinating line of optical cartridges and matching phono energizers (the term...

Headphones

Sony's 360 Reality Audio positions sound in a spherical space to evoke feelings of being in a music studio or live concert venue. It...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2021 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.