Connect with us

Hi, what are you looking for?

New Products

Households on the Move

For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972-490-1113
Email: jenny@parksassociates.com; Chelsey@parksassociates.com

Households on the Move
More Likely to Buy Consumer Electronics

Dallas, TX January 16 — New homes inspire a desire for new televisions, according to Households on the Move, which found that recently moved households lead sedentary households in all categories of recent TV purchases, from traditional tube TVs to flat-panel plasmas.

This new study from Parks Associates reports an estimated 23 million U.S. households move every 18 months. In that same timeframe, 20% of these households have purchased a traditional tube TV, 16% have purchased a flat-panel LCD TV, 7% have purchased an HD traditional tube TV, and 8% have purchased a flat-panel plasma. Among households that have not moved in the past 18 months, only 14% have recently purchased a traditional tube TV, 13% have purchased a flat-panel LCD TV, 5% have purchased an HD traditional tube TV, and 5% have purchased a flat-panel plasma.

Households on the Move attributes several factors to this trend, including the inconvenience of moving bulky electronics devices, concern over damage during the move, and a desire to outfit additional rooms in a new home.

“In some cases, over one-third of all the households buying these new CE products have recently moved,” said John Barrett, director of research at Parks Associates. “That’s not a segment you want to disregard. Consumer electronics companies should target households on the move through discounts and promotions.”

Households on the Move provides an in-depth understanding of how moving impacts purchasing decisions for consumer electronics and subscriptions to communication and entertainment services. The project features data and analysis from a survey of over 3,000 U.S. households. For more information on this report, visit http://www.parksassociates.com or contact Parks Associates at 972-490-1113 or e-mail sales@parksassociates.com. For more market research data, visit Parks Associates’ Fast Facts site http://www.parksassociates.com/fastfacts.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.

Parks Associates hosts several fall events and co-hosts CONNECTIONS and CONNECTIONS Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Ikarao Smart Karaoke Speakers Group

New Products

Ikarao's Shell S1, Break X1, and Break X2 combine wireless and wired music streaming with touchscreens, light effects, and karaoke features for the ultimate...

Musical Fidelity B1xi Integrated Amplifier Front Left Angle Musical Fidelity B1xi Integrated Amplifier Front Left Angle

Integrated Amps & Stereo Receivers

Musical Fidelity’s new B1xi integrated amp ditches streaming for pure Class A/B power, a quality phono stage, and hi-res digital inputs for $879.

AudioQuest Brave Heart Speaker Cable AudioQuest Brave Heart Speaker Cable

Audio Cables

ZERO-Tech speaker cables capable of advanced noise reduction and precise timing for high-end audio systems deserving of geekery loud on specs, quiet on sense.

Ortofon MC X10, X20, X30, X40 Phono Cartridges Ortofon MC X10, X20, X30, X40 Phono Cartridges

New Products

Ortofon’s new MC X Series cartridges bring high-end quad-coil tech and precision tracking to challenge Hana, Dynavector, and Goldring at every price point.

OePhi Lounge Series 2 and 2.5 Loudspeakers in Oak OePhi Lounge Series 2 and 2.5 Loudspeakers in Oak

Bookshelf Speakers

OePhi Lounge Series Loudspeakers aim to prove high levels of musical performance don't have to cost a fortune.

GIK Acoustics Sound Block StackPack Promo Image GIK Acoustics Sound Block StackPack Promo Image

A/V Furniture & Accessories

GIK Acoustics’ Sound Block StackPack includes a trio of modular acoustic panels that can be free standing or wall mounted.

Gift Ideas?

Amazon Prime Day is July 8-11, 2025

Daily Deals

Amazon Prime Day is a four-day shopping event from July 8-11, 2025 offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers