Households on the Move
More Likely to Buy Consumer Electronics
Dallas, TX January 16 — New homes inspire a desire for new televisions, according to Households on the Move, which found that recently moved households lead sedentary households in all categories of recent TV purchases, from traditional tube TVs to flat-panel plasmas.
This new study from Parks Associates reports an estimated 23 million U.S. households move every 18 months. In that same timeframe, 20% of these households have purchased a traditional tube TV, 16% have purchased a flat-panel LCD TV, 7% have purchased an HD traditional tube TV, and 8% have purchased a flat-panel plasma. Among households that have not moved in the past 18 months, only 14% have recently purchased a traditional tube TV, 13% have purchased a flat-panel LCD TV, 5% have purchased an HD traditional tube TV, and 5% have purchased a flat-panel plasma.
Households on the Move attributes several factors to this trend, including the inconvenience of moving bulky electronics devices, concern over damage during the move, and a desire to outfit additional rooms in a new home.
“In some cases, over one-third of all the households buying these new CE products have recently moved,” said John Barrett, director of research at Parks Associates. “That’s not a segment you want to disregard. Consumer electronics companies should target households on the move through discounts and promotions.”
Households on the Move provides an in-depth understanding of how moving impacts purchasing decisions for consumer electronics and subscriptions to communication and entertainment services. The project features data and analysis from a survey of over 3,000 U.S. households. For more information on this report, visit http://www.parksassociates.com or contact Parks Associates at 972-490-1113 or e-mail email@example.com. For more market research data, visit Parks Associates’ Fast Facts site http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.
Parks Associates hosts several fall events and co-hosts CONNECTIONS and CONNECTIONS Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS Conference series.