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HANNspree to Mark Its CEDIA Debut in 2005

HANNspree to Mark Its CEDIA Debut in 2005

New York — August 10, 2005 — HANNspree California, Inc. today announced that it will exhibit (booth #1434) at CEDIA EXPO 2005, Sept. 7–11 in Indianapolis. HANNspree recently announced the launch of a bold new breed of visually inspiring “design-centric” flat-panel LCD television sets in the U.S., drawing on contemporary interior design trends and individual passions to create televisions that uniquely accent any room and give expression to a wide range of tastes and lifestyles.

At CEDIA 2005, HANNspree will demonstrate its full line of more than 100 LCD TVs, ranging in screen sizes from 9.6″ to 23″-inches. The company’s diverse original products allow consumers to find a TV that embodies their individuality and interests. One TV, for example, echoes the classic, sophisticated wooden lines of a cello, while others use hand-stitched leather to replicate the look and feel of a baseball, or incorporate child-friendly fabrics in animal-shaped TVs that are as tactile as they are endearing. In addition, HANNspree has licensing agreements with the Walt Disney Co., the National Basketball Association and Major League Baseball, allowing the company to create products featuring themes from professional sports, cartoon characters and other popular icons.

Noted HANNspree’s Sales and Marketing Senior Vice President for the Americas, Rick Calacci, “CEDIA is a natural for HANNspree. This conference is all about design, and the professional custom installation experts who attend are always looking for new and original home entertainment solutions for their customers. The design-driven, personalized nature of our products gives installers the opportunity to offer their clients something far above and beyond the ordinary — one-of-a-kind TVs that are unlike anything they’ve ever imagined. Best of all, because our products are competitively priced as well as unique in design and concept, they have tremendous potential as ‘add-on’ sales that can provide installers with significant profits as well.”

HANNspree is supporting the launch of its products in the U.S. with a corporate infrastructure that includes a veteran management and sales team, a complete warranty program, as well as state-of-the-art distribution, customer service and call centers staffed by professionals ready to offer solutions for any customer problem that may arise.

A Fusion of Art, Technology and Sheer Fun!
HANNspree LCD TVs are an unprecedented fusion of art, technology and sheer fun. All sets, for instance, feature a multi-dimensional 360-degree design, offering unique aesthetic appeal from all perspectives, front, back and sides, letting owners place them virtually anywhere in a room — even in the center. In addition, all sets utilize high-performance features and high-quality LCD screens developed in-house and in association with industrial leaders.

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Availability and pricing
HANNspree televisions will be available from HANNspree-owned and operated boutique stores in Beverly Hills, California (July) and San Francisco, California (August). The company is also in negotiations with leading national and regional retailers and expects to announce details of additional distribution agreements in the coming months. Products will also be available for purchase online at www.hannspree.com in early October. HANNspree televisions will retail from $449 to $1,399 M.S.R.P.

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About HANNspree
HANNspree was founded in 2002 to shake-up the consumer electronics industry with a bold new approach to television design and manufacturing. Applying state-of-the-art engineering techniques to visionary design concepts, HANNspree is responsible for creating an entirely new category of design-driven, lifestyle-inspired televisions. The company is headquartered in Taipei, Taiwan and maintains U.S. sales and marketing offices in San Francisco and New Jersey.

HANNspree on the ‘Net: http://www.hannspree.com

Media contact:
Jamie Lindauer
212..388.1400
jlindauer@dba-pr.com

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