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Haier Introduces Black Belt Series at CES 2005

Contact: Carlos Mendia
212.594.3330 ext. 3218
cmendia@haieramerica.com

New York, NY, January6, 2005- This January, at CES 2005, Haier America will introduce the Black Belt series, a line of sleek, streamlined new flat screen, plasma, LCD and conventional televisions with the most advanced features yet, including multimedia advancements in digital technology such as DDID and DV20.

The Black Belt series incorporates elegant design while providing a variety of features and styles for flexibility of function and superior quality. In the Black Belt series, Haier introduces unique built-in Digital Display Interconnect Device (DDID) technology to satisfy all multimedia needs via an onboard USB port or by using an included media card reader. DDID enables a direct, clean connection from the television to digital devices and media readers for playback of virtually any digital media files. Haier’s DV20 chip technology enables recording of up to 20 seconds of video directly to the television memory or storage of up to 8 of still images. These innovative features make viewing simple and provide everything necessary for the ultimate home entertainment experience.

Home electronics is the fastest-growing category for Haier. Haier America is committed to making innovations that set new standards for the market. The Black Belt series is a prime example of the quality, style and innovation of Haier products. With new developments such as DDID, Haier continues to make major advancements in the category.

About Haier
Haier is a global brand available in more than 160 countries. It is the second largest manufacturer of major appliances in the world and employs more than 35,000 people worldwide. In 2003, gross sales reached $9.7 billion worldwide and 2004 sales are projected at over $12 billion worldwide. Haier has over 20 partnerships and joint ventures with the worlds leading corporations, including Phillips and Mitsubishi. Haier products are distributed around the world by retailers such as Best Buy, Costco, Wal-mart, Home Depot, Sears and Lowe’s.

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